Solidcore CEO: DEI & Profit Go Hand-in-Hand

In a time when many companies are stepping back from Diversity, Equity, and Inclusion (DEI) initiatives, Solidcore’s Black CEO, Bryan Myers, is doubling down. He firmly believes that fostering an inclusive environment isn’t just the right thing to do – it’s a smart business strategy that drives profitability. Myers is on a mission to prove that you don’t have to choose between doing good and doing well.

Building a Welcoming Fitness Community

Solidcore has surged in popularity, becoming a go-to spot for intense workouts that build lean muscle and foster a sense of community. With over 160 studios nationwide and plans for further expansion, Myers is focused on making Solidcore a leader not just in fitness, but in diversity. He understands that boutique fitness studios haven’t always felt accessible to everyone, often carrying an air of exclusivity.

Myers aims to change that perception. “The way to be ‘in’ and the thing that we celebrate publicly is the work that you put in,” he explained. This philosophy opens the door to welcoming individuals who might typically feel excluded from the boutique fitness scene, especially reformer Pilates. If you’re willing to put in the effort, Solidcore wants you.

DEI as a Business Strategy, Not Just PR

The rise of the anti-DEI movement has led some companies to abandon their inclusion efforts, often citing profit concerns. Myers, however, sees DEI as integral to Solidcore’s success. He argues that many companies backpedaled on DEI because it was never truly integrated into their business model, but rather treated as a public relations tactic.

For Myers, it’s about building a strong business. “When people think about what reformer brand is the de facto landing spot for Black women, I want it to be Solidcore,” he stated. This vision positions DEI as a core component of the company’s identity and growth strategy, not an optional add-on.

Challenging the Status Quo

Myers is challenging the common misconception that prioritizing inclusivity means sacrificing profitability. “There’s this underlying belief that we have to sacrifice our profitability in order to do DEI,” he said. “The weight of the responsibility that I feel as a leader is to show others that you don’t have to pick a lane. You can actually do both profitable business and prioritize inclusivity.”

You don’t have to pick a lane. You can actually do both profitable business and prioritize inclusivity. — Bryan Myers, CEO of Solidcore

As Solidcore continues to expand, Myers’ commitment to DEI remains unwavering. He’s setting a new standard in the fitness industry, demonstrating that a company can thrive by embracing diversity and ensuring that all individuals feel valued and welcomed.