A$AP Rocky Named Chanel Ambassador

The mystery behind A$AP Rocky’s recent public “proposal” to actress Margaret Qualley has been solved! The rapper has officially been named Chanel’s newest brand ambassador, and the fashion house has just dropped a captivating short film to celebrate the news.

A Romantic Chase Through NYC

The three-minute film, directed by the acclaimed French filmmaker Michel Gondry, stars A$AP Rocky and Margaret Qualley in a whimsical and romantic chase across New York City. It opens with the pair in bed, where Qualley kisses a sleeping Rocky before slipping out of the apartment in stylish blue slacks and a tweed jacket.

Rocky, still in his red satin pajamas, wakes up and follows her, descending a fire escape and racing through Manhattan. Qualley makes her way across the city, eventually leading Rocky to a subway entrance where he awaits her on one knee, ring box in hand. The film serves as a teaser for Chanel’s highly anticipated Métiers d’Art 2026 show.

Behind the Scenes and Inspiration

The campaign was shot throughout New York, following paparazzi photos that leaked in October, causing some confusion given Rocky’s long-term relationship with Rihanna and Qualley’s marriage to Jack Antonoff. Chanel confirmed it was a “confidential” project. Despite the dramatic chase scenes, Rocky, who recently received the 2025 CFDA Fashion Icon Award, joked that running around in pajamas felt like “business as usual” for him.

Rocky also expressed his admiration for director Michel Gondry, noting that Gondry’s films have inspired his own music video directing. He revealed plans to direct a feature film in the future, looking up to filmmakers like Gondry.

Chanel’s Return to New York

Chanel’s Métiers d’Art 2026 show is set to debut on Tuesday, December 2nd, at 8 p.m. ET. This event marks a significant return for the brand to New York City, its first time hosting there in seven years.