Latto’s Hair Stylist on Her ‘Big Mama’ Era Looks

Get ready, because Latto is officially stepping into a whole new era, and her hair game is stronger than ever! Fresh off announcing her pregnancy and dropping her new album ‘Big Mama,’ along with the music video for ‘Business & Personal,’ the rapper is serving looks that are turning heads. We caught up with her trusted hairstylist, Ashanti Lation, to get the inside scoop on the inspiration behind these iconic styles.

Album Cover: Clean, Snatched, and Timeless

For the ‘Big Mama’ album cover, the vision was all about sophisticated impact. Lation aimed for a look that was ‘clean but snatched,’ perfectly complementing Latto’s french-tip nails, sultry makeup, and stylish outfit. The result? A sleek, high ponytail that felt both polished and effortlessly edgy.

‘We went with a sleek, fluffy long ponytail that felt polished but still soft and edgy,’ Lation explained. ‘The goal was to not overpower the moment. Everything about the hair was clean, elevated, and timelessly beautiful.’

Music Video: Embracing Versatility and Drama

When it came to the ‘Business & Personal’ music video, Lation had more creative freedom to explore different vibes. ‘We had more room to play and really tap into different energies,’ she shared. This allowed for a stunning range of looks.

• Voluminous, dramatic curls that exuded confidence.
• Soft, feminine long waves adding a touch of grace.
• Super sleek, long straight hair with flips for a bold, edgy statement.
• A fun, playful short Barbie-inspired ponytail.

Lation emphasized that the key was ‘range and making sure the hair matches each scene,’ ensuring every look amplified Latto’s performance.

The Secret Sauce: Prep, Products, and Precision

Bringing these elaborate styles to life requires serious skill and the right tools. Lation starts with a strong foundation, prepping Latto’s hair with products from her own brand, VIPHairCare, to ensure it’s hydrated and protected. She then moves on to salon-quality styling products, like brushable holding spray by Amika and flexible working spray by Sebastian.

Precision is key in Lation’s technique. ‘Clean parts, flawless installs when adding length, and using heat in a controlled way to create shine, movement, and longevity without compromising the health of the hair,’ she detailed. It’s this meticulous approach that ensures the looks are not only stunning but also healthy for Latto’s hair.

Teamwork Makes the Dream Work

Beyond the technical aspects, the atmosphere on set is crucial. Lation describes the vibe as a perfect blend of ‘energetic vibes and professionalism.’ There’s a strong sense of teamwork, with everyone focused on the goal while still having fun, fueled by ‘good music, good energy.’

Trust and Confidence: The Foundation of Collaboration

What Lation cherishes most is the trust Latto places in her team. ‘That makes it possible to bring big visions to life in an authentic way,’ she shared. This trust, combined with Latto’s unwavering confidence and consistency, makes the creative process ‘effortless.’

‘She knows her brand, she knows her look, and she brings an energy that makes you want to go even harder creatively,’ Lation added. It’s this synergy that truly defines Latto’s ‘Big Mama’ era and ensures her beauty moments are as impactful as her music.