Ingrid Best: From D’USSÉ to IBest Wines Founder

From the bustling world of spirits marketing to the nuanced art of winemaking, Ingrid Best is making waves. After a distinguished 20-year career working with major brands like Jay-Z’s D’USSÉ, Diageo, Moët Hennessy, and Bacardi, Best has launched her own acclaimed wine brand, IBest Wines, and is now expanding its reach with a nationwide subscription service.

A Journey Inspired by South Africa

IBest Wines, founded in 2023, is more than just a business for Best; it’s a passion project deeply rooted in her love for South Africa. Her experiences in the country opened her eyes to its rich culture, vibrant art scene, delicious food, and, of course, its exceptional wines. She aims to use IBest Wines as a platform to foster global conversations and share the ‘love and light’ she discovered there.

Best’s extensive background in branding and marketing provided her with a unique, holistic understanding of the industry. “I was so fortunate to be exposed to every facet of the business, which typically, in an ambassador role, you aren’t exposed to,” she shared. This comprehensive experience has undoubtedly fueled the success of her own venture.

Acclaim and Nationwide Accessibility

IBest Wines offers both a white blend and a red blend, both of which have garnered significant recognition. The white blend was notably named Best Wine of 2025 by Rolling Stone, while the red blend secured a gold medal at the USA Wine Ratings and the New York International Wine Competition. This critical acclaim has helped the brand gain visibility, with its wines now featured in prominent locations like Total Wine, Virgin Hotels, and American Airlines Flagship First lounges.

To make these award-winning wines even more accessible, IBest Wines is launching “The Art of Wine, Delivered to Your Door.” This new subscription service will ship directly to customers in 49 states, excluding Utah. It’s a significant step towards scaling the brand and sharing its unique offerings nationwide.

A Deeper Connection Through Subscription

Subscribers can look forward to curated experiences, with options for four-, six-, or 12-bottle collector packs in red, white, or mixed selections. Beyond the convenience, the service promises early access to new releases, limited editions, and invitations to exclusive events. Best emphasizes that this launch is about “deepening connection” and allowing people to experience the “art, intention, and joy behind every bottle” from the comfort of their own homes.