Angel Reese Trademarks Name, Builds Business Empire

Angel Reese is more than just a basketball phenom; she’s officially her own brand! The WNBA star has taken a significant step in solidifying her business ventures by trademarking her name. This move, filed through her own eponymous LLC and granted by the United States Patent and Trademark Office on October 28th, allows her to further expand her business empire under her own name, image, and likeness.

From ‘Bayou Barbie’ to Business Mogul

Reese has already become a household name, transforming her popular “Bayou Barbie” persona, which gained traction during her LSU days, into a recognized brand. Now, as a WNBA All-Star, her reach extends far beyond the court, marking her growing status as a formidable business mogul.

This isn’t the first time Reese has sought to protect her brand. She has also filed, though it’s still pending, to trademark the phrase “Mebounds.” This term, closely associated with her record-breaking rebounding skills as a Chicago Sky forward, represents her unique impact on the game. While she may not have coined the phrase, she’s aiming to claim ownership for future branding opportunities.

Capitalizing on Endorsements and Ventures

With her name now legally protected, Reese has exclusive rights to anything bearing the “Angel Reese” brand, from apparel to various products. This legal backing gives her complete control over her image and brand identity, crucial for maximizing her marketability. Reese has already secured numerous endorsement deals, including sold-out shoe collections with Reebok, Cash App collaborations, and even runway appearances, further cementing her status as a media personality.

At just 23 years old, Reese is demonstrating impressive business acumen and strategic planning. While basketball remains her primary platform, her ambitions clearly extend beyond the sport, aiming to build a lasting legacy. As she continues to excel on the court, her business ventures are poised for significant growth.