Ever wished you could get that perfectly glammed-up look in a fraction of the time? Well, get ready, because Emmy Award-winning journalist Mara Porter might have just solved that problem with her latest viral sensation: iLIDS™ – the world’s first ‘eye wig’!
From Journalism to DIY Glam Queen
Mara Porter, a name you might recognize from your TV screen, is a four-time Emmy Award winner and a No. 1 iTunes podcast host. But she’s also a beauty founder who’s earned the title ‘queen of DIY glam.’ She’s passionate about helping women achieve a million-dollar look without emptying their wallets, and her new iLIDS™ are a perfect example of this philosophy.
Porter describes her love for beauty as a ‘100 percent God-given’ gift. She recalls being captivated by the glamour featured in magazines like Jet, particularly the ‘Jet Beauty Of The Week’ section. This early fascination with hair, makeup, and overall style has stayed with her, becoming a source of joy and inspiration throughout her life.
The ‘Eye Wig’ Idea: A Stroke of Genius
The inspiration for iLIDS™ came from Porter’s own demanding career. For 15 years, she applied full makeup daily for television, a process that could be tedious, especially when on the go. She even remembers applying false lashes in a car during a hurricane before going live!
She often wished for something as easy as a wig for her head – something she could quickly put on to achieve instant eye glam. ‘I would always think to myself, ‘I wish I had a wig for my eyes,’’ Porter shared. This thought led her to experiment, and one summer day, she had a breakthrough: what if she created an ‘eye wig’ using a band-aid as a prototype?
The result? It worked even better than she imagined! This divinely inspired idea was the spark that ignited her entrepreneurial leap into creating iLIDS™.
iLIDS™: Effortless Glam, High Quality
Through her Mara Porter imprint, she’s dedicated to offering beauty products that are not only efficient and affordable but also high-quality. While her DIY hacks often go viral, the iLIDS™ took off in a way that truly surprised her, confirming it was time to fully embrace entrepreneurship.
Porter’s Top Beauty Tips
Beyond her innovative eye wig, Porter shared some golden beauty rules:
- Invest in a good wig: They’re low-maintenance, reusable, and a one-time expense that saves on hair coloring and styling.
- Know your glam: Adjust your makeup to the situation. For journalism, Porter aims to look presentable and rested, not distracting, to respect the stories she tells.
- Prioritize joy and ease: Find beauty routines that simplify your life, whether it’s lash extensions, micro-bladed brows, or long-lasting lip tints. The goal is joy, not a burden.
How to Use Your iLIDS™
Ready to try this game-changing product? Here’s a quick rundown:
- Step 1: Trim to Fit – Just like strip lashes, you’ll need to cut the iLIDS™ to match your unique eye shape for a perfect, glamorous look.
- Step 2: Warm Them Up – The medical-grade adhesive activates with body heat. Simply touch the iLIDS™ to warm them up and restore their stickiness.
- Step 3: Apply – Place them onto your eyelids, and voilà! Instant eye glam.
Porter has big plans for iLIDS™, including holiday and Halloween styles. It’s clear that this is just the beginning for this innovative beauty tool and its visionary creator.
What do you think of Mara Porter’s iLIDS™ ‘eye wig’? Are you excited to try this new beauty hack? Share your thoughts in the comments below!
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