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Tag: Jet magazine

  • Mara Porter’s iLIDS™: The Viral ‘Eye Wig’ Revolution

    Ever wished you could get that perfectly glammed-up look in a fraction of the time? Well, get ready, because Emmy Award-winning journalist Mara Porter might have just solved that problem with her latest viral sensation: iLIDS™ – the world’s first ‘eye wig’!

    From Journalism to DIY Glam Queen

    Mara Porter, a name you might recognize from your TV screen, is a four-time Emmy Award winner and a No. 1 iTunes podcast host. But she’s also a beauty founder who’s earned the title ‘queen of DIY glam.’ She’s passionate about helping women achieve a million-dollar look without emptying their wallets, and her new iLIDS™ are a perfect example of this philosophy.

    Porter describes her love for beauty as a ‘100 percent God-given’ gift. She recalls being captivated by the glamour featured in magazines like Jet, particularly the ‘Jet Beauty Of The Week’ section. This early fascination with hair, makeup, and overall style has stayed with her, becoming a source of joy and inspiration throughout her life.

    The ‘Eye Wig’ Idea: A Stroke of Genius

    The inspiration for iLIDS™ came from Porter’s own demanding career. For 15 years, she applied full makeup daily for television, a process that could be tedious, especially when on the go. She even remembers applying false lashes in a car during a hurricane before going live!

    She often wished for something as easy as a wig for her head – something she could quickly put on to achieve instant eye glam. ‘I would always think to myself, ‘I wish I had a wig for my eyes,’’ Porter shared. This thought led her to experiment, and one summer day, she had a breakthrough: what if she created an ‘eye wig’ using a band-aid as a prototype?

    The result? It worked even better than she imagined! This divinely inspired idea was the spark that ignited her entrepreneurial leap into creating iLIDS™.

    iLIDS™: Effortless Glam, High Quality

    Through her Mara Porter imprint, she’s dedicated to offering beauty products that are not only efficient and affordable but also high-quality. While her DIY hacks often go viral, the iLIDS™ took off in a way that truly surprised her, confirming it was time to fully embrace entrepreneurship.

    Porter’s Top Beauty Tips

    Beyond her innovative eye wig, Porter shared some golden beauty rules:

    • Invest in a good wig: They’re low-maintenance, reusable, and a one-time expense that saves on hair coloring and styling.
    • Know your glam: Adjust your makeup to the situation. For journalism, Porter aims to look presentable and rested, not distracting, to respect the stories she tells.
    • Prioritize joy and ease: Find beauty routines that simplify your life, whether it’s lash extensions, micro-bladed brows, or long-lasting lip tints. The goal is joy, not a burden.

    How to Use Your iLIDS™

    Ready to try this game-changing product? Here’s a quick rundown:

    1. Step 1: Trim to Fit – Just like strip lashes, you’ll need to cut the iLIDS™ to match your unique eye shape for a perfect, glamorous look.
    2. Step 2: Warm Them Up – The medical-grade adhesive activates with body heat. Simply touch the iLIDS™ to warm them up and restore their stickiness.
    3. Step 3: Apply – Place them onto your eyelids, and voilà! Instant eye glam.

    Porter has big plans for iLIDS™, including holiday and Halloween styles. It’s clear that this is just the beginning for this innovative beauty tool and its visionary creator.

    What do you think of Mara Porter’s iLIDS™ ‘eye wig’? Are you excited to try this new beauty hack? Share your thoughts in the comments below!

  • Mara S. Campo Launches Viral ‘Eye Wig’

    What happens when a four-time Emmy Award-winning journalist, a No. 1 iTunes podcast host, and a beauty founder join forces? You get Mara S. Campo, a true DIY glam guru who believes looking fabulous shouldn’t break the bank. Campo is now expanding her empire with her latest invention: iLIDS™, the world’s first ‘eye wig,’ proving that divine inspiration and a touch of glam can go hand-in-hand.

    From Jet Magazine to Viral Beauty Hacks

    Campo’s love for beauty isn’t new; it’s a lifelong passion rooted in childhood obsessions with the ‘Jet Beauty Of The Week’ features and the dazzling fashion on Soul Train. She recalls flipping straight to those glamorous pages, mesmerized by the hair, makeup, and overall presentation. This fascination later extended to music videos, where the artists’ and dancers’ makeup always caught her eye. “That’s always been my joy. Always,” she shares. “And so when I was seeking to reclaim my joy, I knew exactly what that meant. It’s like I need to lean heavily into this, because it has always been my happy place.”

    This deep-seated passion led her to create Mara Porter, her beauty line focused on efficient, affordable, and high-quality products. While many of her DIY beauty hacks have gone viral, the idea for iLIDS™ took off in a way that truly surprised her. The concept stemmed from her 15 years of needing a ‘full beat’ every day for television appearances, a process she found tedious, especially when done on the go.

    The Genesis of the ‘Eye Wig’

    Campo often wished for an ‘eye wig’ similar to the ease of styling hair wigs. “I would always think to myself, ‘I wish I had a wig for my eyes,’ just like I have for my head, because hair was easy,” she explains. “I could just throw the wig on and I’m ready to go on the air in minutes, but eyes take so long, especially eyelashes, and then there’s the glue, and it’s just sliding around, and it’s a mess. It’s a pain.”

    The breakthrough came one summer morning: “I woke up one day this summer, and I was like, ‘What if I made that wig with a band-aid?’ Like a prototype. I wanted to see if it would work, and it worked better than I ever expected. I couldn’t believe how well it worked. It was completely divinely inspired.”

    Golden Rules for Glam and Ease

    Beyond her innovative iLIDS™ (available on Maraporter.com), Campo shared valuable beauty wisdom. Her go-to hack? Never underestimate the power of a good wig. “When I really am in a pinch and I gotta go, I’m a huge fan of a wig,” she says. Wigs are low-maintenance, look great day after day, and save on salon costs like coloring and cuts. “It’s a one-time expense, so get what you can afford. Go big.”

    Campo also stresses knowing what glam is appropriate for your situation. While beauty is self-expression, when telling others’ stories, the focus should remain on the subject. She aims for a presentable, rested look that doesn’t distract or disrespect a serious narrative. “I really have so much respect for those whose stories I tell, and I just want to do it in a very respectful way.”

    Finding Joy and Ease in Your Beauty Routine

    For busy Black women juggling multiple responsibilities, Campo emphasizes finding beauty solutions that bring the most joy and ease. Whether it’s a low-maintenance sew-in, braids, crochet, eyelash extensions, microbladed eyebrows, or long-lasting lip tints, the key is to choose products and processes that work for you. “It’s supposed to be joyful. That’s my view. Finding ways to preserve that joy.”

    How to Use iLIDS™

    1. **Step 1: Cut to Fit:** Trim the iLIDS™ to match your unique eye shape, just like you would with strip lashes. Proper fitting is crucial for the desired glamorous look.
    2. **Step 2: Warm Them Up:** The iLIDS™ feature a medical-grade adhesive activated by body heat. Initially sticky, the adhesive can be reactivated by warming the product with your hands after a few uses.
    3. **Step 3: Apply to Eyelids:** Once warmed and properly fitted, apply the iLIDS™ to your eyelids for an instant glam effect.

    Campo has big plans for iLIDS™, with Halloween and sparkly holiday styles already in the works. This innovative product is set to revolutionize the way we approach eye makeup, offering a quick, glamorous, and divinely inspired solution.

    What do you think of Mara S. Campo’s iLIDS™ ‘eye wig’? Would you try this innovative beauty hack? Share your thoughts in the comments below!