That unofficial time of year when casual flings tend to deepen into something more intentional – cuffing season – is back. But according to new insights from DoorDash, this year’s cuffing season isn’t just happening; it’s evolving. The data suggests that the way people define and express connection is changing, moving beyond traditional labels.
The Data Behind the Dates
DoorDash analyzed order data from September 1 to October 15, 2025, and compared it with trends from October 1, 2024, to February 28, 2025, against earlier data from May 1 to September 30, 2024. They also surveyed 1,000 U.S. adults aged 18-58. The results paint a picture of modern romance, where actions and subtle gestures often speak louder than words.
Interestingly, the trend of labeling delivery addresses with terms like “bae” or “bf/gf” saw an unexpected surge starting September 1, indicating that new connections and the spirit of cuffing season kicked off earlier than usual. By the first week of October, this trend continued to rise, suggesting people are embodying relationship behaviors before officially defining them.
The Toothbrush Test and ‘The Ick’
The humble toothbrush has emerged as a quiet MVP of cuffing season. DoorDash data shows a nearly 30% increase in orders for toothbrushes and toothpaste between 5-9 p.m. on Thursdays through Saturdays, coinciding with date nights. Orders spike by over 10% during late-night hours (midnight to 5 a.m.), hinting that some dates are extending into unplanned overnights.
A DoorDash survey revealed that one in four single daters admits to intentionally leaving a toothbrush behind – a subtle yet clear sign of intending to return. As one respondent put it, “I left my toothbrush to let him know I intended on coming back.” On the flip side, “the ick” is real, with 68% of daters reporting getting the ick after seeing someone’s home, often due to clutter or poor hygiene. This might explain the nearly 80% rise in orders for sheets, pillowcases, and blankets during cuffing season, as people refresh their spaces.
Cuffing Season: A Cultural Fixture
Far from fading, cuffing season is proving to be a cultural fixture. A staggering 94% of singles surveyed plan to participate this year. Gen Z, in particular, shows strong engagement, with 97% indicating they plan to or might take part. This suggests younger daters are embracing connection but rethinking how it fits into their flexible, spontaneous, and on-demand lifestyles.
The data indicates a cultural shift from explicitly discussing relationships to subtly signaling them. Ordering food in together is now seen by nearly 70% of those surveyed as equally, if not more, intimate than going out. This modern romance thrives on convenience, with small, personal gestures like a late-night toothbrush order or a “bae”-labeled address telling the love story before words are even spoken.
Settling In, Not Just Coupling Up
Ultimately, cuffing season in 2025 is less about simply coupling up and more about the act of “settling in.” It’s about finding comfort, convenience, and connection in the everyday moments, often facilitated by the ease of on-demand services. The receipts, as DoorDash’s data shows, are increasingly telling the tale of modern love.
Do you participate in cuffing season? What subtle signs of connection have you noticed or used? Share your experiences in the comments below!