Atlanta knows how to turn an anniversary into a movement, and Breakfast at Barney’s certainly did just that for its 5-year milestone. Instead of a typical celebration, the city’s beloved brunch and culture hub hosted the Southern Soul Festival on Saturday, August 30th. This all-day affair beautifully blended food, music, art, and Black-owned businesses in the heart of downtown Atlanta.
A Cultural Celebration Rooted in Community
From the early morning buzz at 8 a.m., the area around 349 Decatur St. was alive with tents, music, and the enticing aroma of delicious food. Guests enjoyed shopping from local vendors, sipping mimosas, and dancing to live DJs, embodying the festive, community-driven, and deeply Southern spirit of Atlanta. Co-owner Barney Lee Berry Jr. expressed his honor in extending his platform to fellow entrepreneurs, stating, “I feel great. I feel blessed, and I feel honored to be able to extend my platform to other entrepreneurs in the city of Atlanta.”
Berry, who has been hustling in business since he was 18, saw the festival as a way to mentor aspiring entrepreneurs, offering them the support he wished he had earlier in his career. “Had I had guidance and somebody to allow me to share their platform, maybe I wouldn’t have made so many mistakes in entrepreneurship coming up,” he reflected. “So I wanted to extend my hand to up-and-coming entrepreneurs…to come celebrate with me for my five years, but also share the platform and tell people about what you got going on.”
Faith, Family, and Southern Roots
Opening Breakfast at Barney’s in August 2020, amidst the pandemic, was a testament to Berry’s faith and vision. He acknowledged the challenges of the restaurant industry but attributed his success to divine guidance. This faith is reflected in the restaurant’s design, particularly the floral motifs that honor his great-grandmother, Marietta Berry. “That’s why you see florals throughout Breakfast at Barney’s—on the murals outside, the planters out front, and on the inside too. It means a lot to me because it represents my Granny,” he shared.
The festival’s name, “Southern Soul Fest,” draws from Berry’s country roots in Glennville, Georgia. His pride in his heritage, even after living in Atlanta since age 17, was evident. This pride extended to the festival’s décor, curated by Nesie of Brand Therapy, which aimed to give back to the community and ensure every brand had a chance to shine, not just Breakfast at Barney’s.
Music, Movement, and Community Spotlight
The festival’s heartbeat was its music and movement. DJ KC kept the crowd energized with a mix of hip-hop, R&B, and southern hits. Dance instructor and performer King brought high-energy line dances, blending instruction with performance and creating a vibrant atmosphere where strangers danced together like family. This embodiment of “soul” in Southern Soul Fest transformed the event into more than just a marketplace; it felt like a family reunion.
The event also spotlighted numerous Black-owned vendors, hand-picked for their excellence and community spirit. Attendees shopped from brands like Just Jai Wear (sporty apparel), Hi Sa’Weetness (desserts), Keep Smiling (mental health brand by former WNBA player Ezinne Kalu), Fly Waves (streetwear), and August Sol Naturals (plant-based skincare). Each vendor shared their passion and story, contributing to the festival’s rich tapestry.
A Celebration of Unity and Black Entrepreneurship
Amidst the live music, dance sessions, and vendor browsing, guests enjoyed flavored mimosas, perfectly complementing the sweet, refreshing, and unapologetically southern mood. For Barney Lee Berry Jr., the day captured his core message: “Let’s stop the hate. Let’s stop the competing…We are not each other’s enemy. We need to come together because we’re stronger as one, and we can go a lot further.”
After five years, Breakfast at Barney’s has solidified its status as a landmark, and the Southern Soul Fest serves as a powerful love letter to Atlanta—celebrating soulful food, southern flair, and the brilliance of Black entrepreneurship.
What was your favorite part of the Southern Soul Fest, or what Black-owned business are you inspired by? Share your thoughts in the comments below!