Meet Jeff Smith, a tech entrepreneur whose family history is deeply intertwined with the sport of golf. As the great-grandson of Joseph Bartholomew, one of the first Black golf course architects in the United States, Smith is now bridging his heritage with cutting-edge technology through his new startup, Let’s Geaux Golf.
A Legacy Rooted in Golf
Joseph Bartholomew’s story is one of resilience and pioneering spirit. Despite facing segregation, he learned the game as a caddy and greenskeeper, eventually studying golf course design and leaving his mark on numerous courses across Louisiana. Smith grew up hearing stories of his great-grandfather’s impact, recognizing him as “the first entrepreneur I ever knew of.”
Ironically, many of the courses Bartholomew designed were off-limits to him due to Jim Crow laws. This injustice fueled his determination, leading him to build his own nine-hole course on his property. Smith’s own journey has come full circle, having worked at the Joseph M. Bartholomew Municipal Golf Course himself after college.
Let’s Geaux Golf: Bringing Golf to the Masses
Launched in April 2024, Let’s Geaux Golf is a self-funded startup aiming to democratize the sport. The company utilizes portable AI and VR simulators that can be set up at schools, community centers, festivals, and corporate events. Their flagship cities are New Orleans and Los Angeles, with plans to expand nationwide.
The technology is impressive. It includes handheld devices with AI swing analysis for real-time feedback on ball trajectory and speed. A putting simulator uses AI sensors and a mat to provide instant analysis of putts, complete with video playback and improvement recommendations. For a truly immersive experience, VR headsets powered by GOLF+ allow players to tackle famous courses like Topgolf and PGA venues.
Universal Appeal and Future Plans
Smith shared a heartwarming anecdote about a guest who didn’t speak English but had a huge smile after trying the VR simulator, proving the universal appeal of golf. “This game is something that can connect with people, whether you speak English or Korean or whatever language,” he explained. The goal is to introduce as many people as possible to that initial moment of connection with the game.
Let’s Geaux Golf recently partnered with Xavier University for a sold-out homecoming golf tournament, raising $35,000 for scholarships. Smith hopes to replicate this model at other HBCUs and embark on a full-scale tour. Looking ahead, a mobile app is planned for early 2026, featuring training, a pro shop, esports, and live/digital experiences. A long-term vision includes creating a VR version of his great-grandfather’s course, complete with its rich history.
- AI-powered swing analysis and putting feedback
- VR simulators offering access to famous golf courses
- Mobile clubhouse for events at various locations
- Partnerships with HBCUs and community centers
- Future mobile app with training, esports, and merchandise
With a mission to find and nurture the next generation of golfers, Smith is seeking $200,000 to expand his fleet of mobile clubhouses. His journey, fueled by family legacy and technological innovation, is set to make a significant impact on the world of golf.
What do you think about Jeff Smith’s Let’s Geaux Golf startup? Are you excited about making golf more accessible? Share your thoughts in the comments below!
Leave a Reply