Issa Rae & TikTok Launch Micro-Series ‘Screen Time’

Issa Rae is making waves again, this time by partnering with TikTok to launch a new slate of original micro-series. This collaboration marks a significant move for both Rae’s media company, HOORAE, and TikTok, as the platform increasingly positions itself as a hub for premium, creator-led content.

A Return to Digital Storytelling Roots

Speaking at TheWrap’s Creator x Hollywood Summit, Rae described the partnership as a full-circle moment, returning to the kind of digital storytelling that first launched her career. “I’m excited about the opportunity to tell stories in a way that feels premium and elevated, but is concise and available to audiences directly,” Rae shared. “TikTok has become a leader in discovery and supporting creator-led content, so partnering with them gives us the platform to ensure our stories are seen and shared across the globe.”

This move signifies TikTok’s ambition to be more than just a platform for viral trends; it’s aiming to become a destination for high-quality, original entertainment through initiatives like its PineDrama vertical.

Introducing ‘Screen Time’

The first project under this new partnership is ‘Screen Time,’ a scripted micro-series produced by HOORAE Digital, set to launch later this month. The series promises suspense and relationship drama, kicking off with a double-date movie night that takes a dark turn when a mysterious figure hijacks the television. The couples are forced to confront their secrets or face public exposure.

‘Screen Time’ features a cast of rising talents, including Brittney Jefferson, Eric C. Lynch, Jasmine Luv, Xavier Avila, and Jenna Nolen, aligning with HOORAE’s focus on culture-forward storytelling.

The Future of Entertainment: Micro-Series

TikTok is heavily investing in micro-series as the next frontier of entertainment, proving that short-form content can deliver cinematic quality. These series are crafted to be engaging within the platform’s feed, fostering real-time discovery, conversation, and community interaction. Dawn Yang, Global Head of Entertainment Partnerships at TikTok, stated, “TikTok is building a new model for micro-series, pairing creator-led storytelling with scaled distribution to reach audiences faster than ever.”

This partnership represents a significant step for HOORAE in expanding its influence across various media platforms. With more micro-series already in development across multiple genres, Rae is clearly aiming to shape the future of premium content in the age of the feed.