Olandria Carthen Stars in MAC x Painted By Esther Blush Campaign

Get ready for a major beauty moment! Influencer Olandria Carthen, famously known as the “Bama Barbie,” is making waves again, this time as the face of MAC Cosmetics’ latest campaign. She’s teamed up with celebrity makeup artist Ngozi Esther Edeme, widely known as @paintedbyesther, for a collection that’s all about celebrating the power of blush, especially on deep skin tones.

Blush is the Star of the Show

This “painted partnership” between MAC and Painted By Esther highlights Olandria Carthen as the perfect muse. The campaign features stunning visuals that not only showcase Olandria’s natural beauty but also emphasize how blush can beautifully enhance features on melanated skin. It’s a bold statement, encouraging more women with deep and dark skin tones to embrace blush.

Olandria herself expressed her love for blush, shouting out Esther for her expertise. “I truly feel like it brings out my features, and I really want a lotta women with deep, dark skin tones to not be scared to put blush on,” she shared. “It’s beautiful, and it highlights our beauty that we already have within.”

Painted By Esther: The Blush GOAT

There’s no doubt that Painted By Esther is a master of blush application. Her signature style, which she describes as “Something HAS to pop on the face,” has graced the faces of numerous celebrities, including Viola Davis, Cassie, Tyla, Justine Skye, and Keke Palmer. Her bold approach, inspired by early 2000s trends, is all about making blush a statement feature.

The collaboration has already generated significant buzz online, with fans expressing excitement and readiness to shop. Comments like “Olandria and Esther are a match made in heaven” and “Let me get my card ready to spend” show the strong reception from the beauty community.

A Timely Collaboration Amidst Industry Buzz

The timing of this MAC x Painted By Esther launch is particularly interesting. It comes amidst online discussions and allegations that makeup artist Patrick Ta’s recent blush collection may have been inspired by techniques popularized by Painted By Esther, without proper credit. Social media users have been vocal in their support for Esther, suggesting that MAC’s collaboration with her and Olandria serves as a powerful statement.

By featuring Esther and the popular Olandria Carthen, MAC is not only celebrating Esther’s talent and expertise but also providing her with a significant platform and opportunity. This move feels like a direct nod to the artistry and influence of Painted By Esther in the beauty world.