Kyrie Irving Bets on SpongeBob Nikes

Kyrie Irving, the nine-time NBA All-Star currently playing for the Dallas Mavericks, is making a bold prediction about his 2019 SpongeBob x Nike Kyrie 5 sneakers. He believes these limited-edition kicks could become a significant financial asset, potentially worth a fortune in the next decade or two. Irving even compared the sneakers to a ‘Sotheby’s art piece’ in a recent interview.

A Nostalgic Investment?

Irving’s cultural influence, particularly during his highly visible years with the Cleveland Cavaliers, has undoubtedly contributed to the nostalgic appeal of his 2019 signature sneaker. He expressed a fervent hope that owners of the SpongeBob sneakers have kept them safe, stating, ‘I pray that you have those SpongeBob kept up somewhere safe… I’m telling you right now, those shoes will be worth something in the next 10-20 years.’

Currently, resale marketplaces like StockX show these 2019 colorways hovering around $400. If Irving’s prediction holds true, sneaker collectors could drive that price significantly higher. The secondary sneaker market is already booming, projected to reach $128.34 billion by 2030, according to Grand View Research.

More Than Just a Shoe

Irving emphasizes that the value of a signature sneaker isn’t just about the product itself. He believes it’s derived from the collaborative effort, the design process, and the cultural moments associated with it. This holistic approach suggests a deeper appreciation for the artistry and teamwork involved in creating these collectible items.

His annual endorsement deal with Nike, which reportedly exceeded $11 million before ending in 2022, highlights his significant market value. The SpongeBob collaboration, which began in 2019 during his time with the Boston Celtics, was part of a lucrative partnership that has seen him move on to a new deal with ANTA, releasing his KAI3 sneaker in January 2026.

A Continued Legacy

Despite currently recovering from an ACL tear, Irving’s popularity off the court remains strong, as evidenced by the fanfare surrounding his new ANTA sneakers. His impact on the sneaker world, from his early Nike collaborations to his current ventures, continues to be a significant part of his legacy, proving that his influence extends far beyond the basketball court.