O.T. Genasis Sells AP After Swatch Collab

The recent announcement of a collaboration between luxury watchmaker Audemars Piguet (AP) and the more accessible Swatch brand has sent ripples through the watch community, and rapper O.T. Genasis is making a bold statement. He’s decided to sell his own AP watch in response to the partnership.

A Smart Move, But Not for Everyone

Genasis took to his Instagram story to share his feelings, acknowledging that the collaboration is a shrewd business decision for Audemars Piguet. However, he made it clear that he personally wants no part of wearing a Swatch-designed AP. He drew a parallel to the sneaker world, comparing it to how people who own the ‘real thing’ might feel about a budget version.

His declaration was stark: “I’m done!” he wrote, indicating his decision to part ways with his Audemars Piguet timepiece.

Similar Frustrations from Other Artists

O.T. Genasis isn’t the only one expressing frustration. Rapper DDG shared similar sentiments, pointing out the significant amount of money he invested in his AP watch. The existence of a $300 Swatch version, which many can’t easily distinguish from the genuine article, has caused considerable discontent among owners of the high-end brand.

DDG likened the situation to Ferrari partnering with Honda to create an affordable Ferrari Civic, highlighting the perceived dilution of exclusivity. This sentiment underscores a common concern among luxury goods consumers when brands opt for mass-market accessibility.

The Royal Oak Pop Collection

The collaboration, dubbed the Royal Oak Pop Collection, merges design elements from AP’s iconic Royal Oak with Swatch’s playful 1980s POP watches. The collection features eight pocket watch designs, characterized by bold graphics and bright colors, offering a more casual feel than typical AP offerings. These are set to go on sale starting May 16th at select Swatch stores.