AP x Swatch Reveal “Royal Pop” Pocket Watch Collection

Get ready, watch enthusiasts! The collaboration everyone’s been buzzing about between luxury watchmaker Audemars Piguet (AP) and the accessible Swatch has officially dropped, and it comes with a surprising twist. Forget wristwatches; the “Royal Pop” collection reimagines iconic designs as pocket watches!

A Bold New Format: Pocket Watches

The “Royal Pop” collection features a total of eight unique pocket watches, a bold choice in today’s market where wristwatches dominate. This collection masterfully blends two legendary designs: AP’s instantly recognizable Royal Oak, first introduced in 1972, and Swatch’s playful POP watches from the 1980s. The result is something genuinely new and eye-catching.

This collaboration truly embodies the spirit of successful partnerships, where both brands enhance each other’s appeal. It’s a testament to how combining high-end design principles with Swatch’s accessible approach can create something special, much like the successful MoonSwatch collaboration.

Innovative Mechanics and Design

At the heart of these pocket watches lies a reworked SISTEM51 movement. Swatch has ingeniously adapted their signature automatic caliber into a hand-wound version for the first time, a significant detail for watch aficionados. The collection comes in two styles: Lepine, priced at $400, and Savonnette, at $420.

Visually, the “Royal Pop” pieces are loud and proud, embracing Pop Art color blocking, distinctive bezels with exposed screws, and the unmistakable Royal Oak silhouette infused with Swatch’s signature playful aesthetic. These aren’t just timepieces; they’re designed to be wearable art objects.

Release Details and Demand

Mark your calendars! The “Royal Pop” collection is set to drop at select Swatch stores on May 16th. Confirmed launch cities include New York, Atlanta, Nashville, and Austin. Given the immense hype, demand is already soaring, with reports of people lining up in New York City well in advance of the release.

There’s also speculation that this collaboration might be a strategic move by AP to reinforce its Royal Oak design trademarks in the US and Japan. Regardless of the underlying business strategy, the watches are a reality and are hitting stores this weekend. This collection has the potential to be even bigger than the MoonSwatch, offering a unique blend of horological significance and accessible style.