Get ready to see women’s sports apparel in a whole new light! Angel Reese, the dynamic force who’s taken the WNBA by storm, is now bringing her signature style and cultural influence to the Atlanta Dream’s latest venture: the ‘Homegrown’ collection. This isn’t just about oversized tees; it’s about intentional, expressive pieces that truly represent the culture and the fans.
A New Era for Dream Apparel
Reese describes her move to Atlanta as a ‘breath of fresh air,’ feeling right at home with the city’s vibrant energy, rich culture, and fashion-forward spirit. This feeling is perfectly captured in the ‘Homegrown’ collection, developed in partnership with Monarch Commerce. It’s a line designed to go beyond typical fan gear, offering everything from everyday wear to unique items like lounge sets and scarves made from upcycled jerseys.
What makes this collection truly special is its authenticity. The centerpiece is the new Nike Rebel Edition uniform, co-designed by Dream players Rhyne Howard and Allisha Gray. They infused it with Atlanta’s essence – a black foundation, the iconic peach color representing Georgia, and even the city’s area codes woven into the fabric. As Reese puts it, ‘The Dream’s Homegrown collection just feels like Atlanta.’
Designed for the Fans, By the Fans
For too long, women’s sports fans have had to settle for apparel that wasn’t designed with them in mind, often resorting to men’s sizes and styles. The Atlanta Dream, with Reese at the forefront, asked a crucial question: what do our fans *actually* want to wear? The answer is clear: products that reflect their style, their body types, and their lives. This collection proves that women’s sports deserve the same level of creative investment as any major cultural brand.
Monarch Commerce was specifically created to bridge this gap, building a retail operation that caters to how women’s sports fans shop, rather than forcing them into existing systems. It’s about meeting fans where they are and celebrating their individuality.
More Than Just a Game
Beyond the apparel, Angel Reese is focused on winning, but she understands that her impact extends far beyond the court. She’s already built an impressive business portfolio, including ownership stakes and signature collaborations. Her partnership with the Dream is another step in her journey of taking ownership of her game, her voice, her business, and her peace.
Ultimately, Reese hopes that anyone wearing the ‘Homegrown’ collection feels a sense of pride and connection. ‘I’d want her to feel like this was made for her,’ she says. ‘Confident. Girls here are expressive, creative, unapologetic, and influential.’ It’s about feeling proud of the city, the team, the league, and women’s sports as a whole.
What do you think of this fashion-first approach to women’s sports apparel? Let us know in the comments!
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