Currys Relaunch PLEZi Hydration Drink

Get ready to hydrate in style! Basketball superstar Steph Curry and celebrated chef Ayesha Curry are revamping their PLEZi Hydration drink. With a new formula designed to cater to everyone from athletes to busy families, they’re aiming to make healthy hydration more accessible and delicious than ever.

A New Formula for All Ages

As co-founders of the parent brand PLEZi Nutrition, the Currys have poured their creative energy into relaunching PLEZi Hydration. The updated formula is crafted to ensure safety and wellness for a broad audience, promising an extra boost of hydration with every sip. This move aligns with their broader mission, amplified through their Eat.Learn.Play foundation, to promote healthy living.

Steph Curry highlighted the evolution of hydration needs, stating, “When I think about what I grew up drinking versus what we know now about performance and hydration, there’s a real opportunity to raise the bar.” He emphasized the goal of creating a drink that supports superior hydration while tasting great for the entire family, whether you’re a pro athlete or just staying active.

Authenticity and Flavor

For Steph, authenticity is key. He stressed that his involvement goes beyond just lending his name; he has a genuine seat at the table, participating in the decision-making process. This commitment stems from PLEZi’s core mission of producing nutrition-focused beverages, a value that deeply resonates with the Curry family’s own principles.

Ayesha Curry echoed this sentiment, emphasizing the seamless blend of health benefits and delicious taste. “I think you’re getting that health factor while still keeping the integrity of something being delicious so that you’re not feeling like you have to choose being healthy over satisfying your cravings,” she explained. The new PLEZi Hydration aims to make healthy choices easy, fun, and satisfying.

• Orange Mango Slush
• Fruit Punch
• Berry Boom
• Lemon Lime Splash

Inspiring Healthy Choices

With the relaunch, PLEZi Hydration hopes to inspire healthier choices across all generations. Ayesha added, “I hope [people] take away from this; that fueling your body can be easy and fun and delicious all at the same time, and that hopefully they find this a less stressful option and they feel like they don’t have to think about what to choose anymore.”