Get ready, travelers! That bold declaration, “Atlanta Influences Everything,” is no longer just a slogan – it’s now a permanent fixture at Hartsfield-Jackson Atlanta International Airport. Atlanta Influences Everything (AIE) has officially secured a 10-year partnership, opening a brand-new storefront that celebrates the city’s undeniable cultural impact.
A ‘Made In ATL’ Storefront Takes Flight
Starting April 22, passengers passing through Concourse B will be able to experience AIE’s vision firsthand. In collaboration with leading airport retailer Paradies Lagardère, the new brick-and-mortar location will offer a curated selection of exclusive apparel. Think T-shirts, hoodies, hats, and sweatshirts – all designed to amplify a proud “Made in ATL” message.
The AIE leadership team emphasized the significance of this achievement: “This moment is about more than us. It’s about showing what’s possible when Black entrepreneurs are given the space to build, to dream, and to execute at the highest level. This is about Atlanta, but it’s also about every city, every creative, and every visionary who knows their impact deserves a global stage.”
Years in the Making: Vision Meets Strategy
The launch event, scheduled from 3 to 5 p.m., will feature a ribbon-cutting ceremony with Atlanta Mayor Andre Dickens and other prominent cultural leaders. This opening marks the culmination of three years of dedicated effort in building and negotiating the deal. “For three years, this deal has been carefully built and negotiated,” the press release stated. “And now, it stands as proof of what happens when vision, culture, and strategy align.”
Founded by Tory Edwards, Bem Joiner, and Ian Ford, AIE has been instrumental in shaping Atlanta’s cultural narrative through initiatives like 404 Day and collaborations with major brands such as Coca-Cola, Lululemon, and Prudential Financial. Their guiding principle of “Three C’s”—Corporate, Culture, and Civic—focuses on creating lasting impact. Now, with a presence at the world’s busiest airport, AIE’s influence reaches a truly global audience.
A Movement with a Global Footprint
Having a storefront at Hartsfield-Jackson Airport transforms AIE from a powerful mantra into a tangible movement. It’s a significant step in showcasing Atlanta’s creative energy and the power of Black entrepreneurship on an international stage.
Have you visited the new Atlanta Influences Everything store at the airport? What are your favorite ‘Made In ATL’ products? Share your experiences in the comments below!
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