Air Jordan 3 “Do The Right Thing” Retro Coming 2027

Sneakerheads, get ready to mark your calendars! One of the most culturally significant Air Jordan 3 colorways is officially returning. The Air Jordan 3 “Do The Right Thing” is slated for a comeback in Spring 2027, celebrating its 20th anniversary. This marks the first time the sought-after silhouette will be retroed since its original release in 2007.

A Culturally Significant Collaboration

The connection between Spike Lee and Jordan Brand is legendary, dating back to the iconic Mars Blackmon commercials in the late 1980s. The “Do The Right Thing” Air Jordan 3 draws its direct color inspiration from the poster of Lee’s groundbreaking 1989 film of the same name. While not initially a massive hit, the shoe has since become a coveted collector’s item, fetching prices up to $1,000 on the resale market.

This upcoming retro is particularly meaningful for those who missed out on the original release. The 2027 drop is planned as a general release, meaning it should be more accessible through various Jordan Brand retailers. Importantly, the color blocking is expected to remain faithful to the original design, with updates to the shape to better reflect the 1988 AJ3 mold.

A Unique Colorway Returns

The original 2007 release was notable for being the first Air Jordan 3 to feature a nubuck upper, presented in a striking “Brisk Blue” hue. This bold blue dominates the upper, complemented by blue-on-blue elephant print detailing on the toe and heel. Accents of orangish-yellow appear on several eyelets, the heel stabilizer, and the tongue lining.

Adding to its distinctiveness, a lime green Jumpman logo graces the tongue, with matching green visible through the heel’s Air unit. This vibrant combination of blue, gold, and green creates a loud, layered, and unmistakable look that stands out within the Jordan 3 catalog. Official images and confirmed retail pricing are still pending, but anticipation is already high for this Spring 2027 release.