E. Marie: Luxe Travel Essentials for Spring

Planning your spring getaways? Get ready to elevate your travel wardrobe with E. Marie, a luxury brand founded by former Nordstrom executive Eula Smith. This Black-owned business is all about helping women transition seamlessly from their journey to their destination, all while looking and feeling fabulous.

From Nordstrom Executive to Luxury Founder

With over two decades of experience in senior leadership at Nordstrom, Eula Smith decided to invest in her own vision. She launched EMS Consulting, advising major retailers, before founding E.Marie in 2019. Inspired by her friends, her passion for travel, and a drive for practical innovation, Smith created a brand focused on effortless style.

Her core philosophy? Helping women move with ease and confidence, whether they’re heading to the boardroom, hopping on a plane, or simply traveling by car. The result is a collection that blends comfort with polished sophistication.

The Signature Spring Collection

Smith’s latest Spring collection continues this tradition. It features eight key pieces, including a stylish car coat, a versatile shrug, comfortable flare pants, a cozy sweatshirt, and her personal favorite: the long-sleeve ribbed midi dress. Smith describes the dress as feeling “extremely strong” and “secure,” thanks to its figure-flattering design.

This signature ribbed fabric is used throughout the collection, appearing in tanks, turtlenecks, and scoop-neck tops, ensuring a cohesive and comfortable look. It’s the perfect foundation for building chic travel outfits.

The Iconic Travel Blanket

The foundation of E.Marie’s success lies in its signature travel blanket. Born out of Smith’s own frequent-flying experiences and the desire for something both wearable and chic, this versatile piece quickly became a sensation. It even earned a coveted spot on Oprah’s Favorite Things list – three times!

Described as “affordable but chic,” the blanket is not only stylish but also incredibly practical. It’s machine washable, durable, and designed to transition seamlessly from one trip to the next, making it an indispensable travel companion.

Expertise in Every Stitch

Smith’s extensive background in merchandising, sourcing, and global manufacturing, honed during her time at Nordstrom and through EMS Consulting, has been instrumental in E.Marie’s growth. Her deep understanding of the industry allows her to create high-quality, thoughtfully designed pieces that resonate with consumers.