Get ready, beauty lovers! SKIMS, the empire built by Kim Kardashian, just made a major power move. Following the exciting news of their brand founder closing her beloved makeup line, Ami Colé, Diarrha N’Diaye-Mbaye has officially joined SKIMS as the Executive Vice President of Beauty and Fragrance. This is huge news for anyone passionate about inclusive beauty!
A New Chapter for Inclusive Beauty
N’Diaye-Mbaye shared her excitement exclusively with ESSENCE, stating, “My goal is always to continue to push the global conversation about inclusive beauty.” She added, “With SKIMS, alongside fellow beauty obsessee Kim Kardashian, we will create memorable beauty experiences for everybody.” This partnership signals a strong commitment to making beauty accessible and representative for all.
This move comes after a significant shift for Kardashian’s own beauty ventures. Remember SKKN BY KIM? It officially closed its doors earlier this year, but behind the scenes, SKIMS acquired the skincare brand, integrating it into the SKIMS umbrella as SKIMS Beauty. It’s a strategic consolidation that promises exciting new developments.
Why Diarrha N’Diaye-Mbaye is the Perfect Fit
Kim Kardashian herself expressed her enthusiasm, saying in a press release, “I want SKIMS Beauty to be a place where everyone feels represented, and there was no better person to help us do that than Diharra.” Co-founder and CEO Jens Grede echoed this sentiment, highlighting N’Diaye-Mbaye’s “entrepreneurial background and ability to determine customers’ untapped beauty needs” as instrumental for the business’s growth.
With over 14 years of experience in brand building, product development, and marketing for global giants like L’Oreal Paris and Glossier, N’Diaye-Mbaye brings a wealth of knowledge. Her mission now is to translate the signature “second-skin” comfort of SKIMS shapewear into an equally revolutionary skincare line.
A Timely Move for the Beauty Industry
This appointment couldn’t come at a better time. The beauty industry is increasingly prioritizing inclusivity, mirroring SKIMS’ own commitment. Just as SKIMS offers extended size ranges from XXS to 5X, the beauty sector is expanding its shade ranges to ensure everyone feels seen and catered to.
With prominent Black women like Sha’Carri Richardson, Serena Williams, and Nia Long gracing SKIMS campaigns, the future of SKIMS Beauty, under N’Diaye-Mbaye’s leadership, looks incredibly bright. She’s ready to make her mark, stating, “I am thrilled to apply my deep passion for beauty, listening skills, and product obsession to this new global stage.”
What are your thoughts on Diarrha N’Diaye-Mbaye joining SKIMS? Share your excitement in the comments below!
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