Kim Kardashian Taps Ami Colé Founder for SKIMS Beauty

Big news in the beauty world! Diarrha N’Diaye-Mbaye, the visionary founder behind the beloved inclusive beauty brand Ami Colé, is embarking on a new chapter. Following the closure of Ami Colé earlier this year, N’Diaye-Mbaye is bringing her passion and expertise to none other than Kim Kardashian’s multi-billion dollar empire, SKIMS.

A New Role at SKIMS

N’Diaye-Mbaye has officially joined SKIMS as the Executive Vice President of Beauty and Fragrance. This move signifies a major expansion for the shapewear giant, which is now venturing further into the beauty market. She’ll be instrumental in shaping the future of SKIMS’ beauty offerings, focusing on product development, innovation, and overall brand strategy.

Her previous experience at companies like Glossier and L’Oréal, coupled with her firsthand success in building Ami Colé from the ground up, makes her an ideal candidate to lead this new division. N’Diaye-Mbaye is known for her commitment to creating “best-in-class formulas and a customer-first mentality.”

Championing Inclusive Beauty

N’Diaye-Mbaye has been a vocal advocate for inclusivity in the beauty industry, and she’s eager to bring that same ethos to SKIMS. “My commitment to an inclusive beauty industry runs deep,” she shared on LinkedIn. “I am so thrilled to be joining SKIMS to stand up their anticipated Beauty and Fragrance vertical.”

She expressed her excitement to collaborate with Kim Kardashian and Jens Grede, aiming to create a “magical beauty experience for every single body.” Her extensive background, from working on salon floors to selling fragrance at Sephora and building Ami Colé, has fueled her deep obsession with product and community, which she now aims to bring to a global stage.

A Message of Resilience

N’Diaye-Mbaye also shared an inspiring message about resilience and trusting one’s intuition. “It’s important to share that it’s okay to dust yourself off and try again,” she advised. “Listen to your gut, let your intuition drive, and let go of the idea of a perfect blueprint and let the universe do its thing!” This perspective undoubtedly played a role in her journey to this exciting new opportunity.

Kim Kardashian herself praised N’Diaye-Mbaye’s talent, stating, “I want Skims Beauty to be a place where everyone feels represented, and there is no better person to help us do that than Diarrha. She has an incomparable talent at marrying the emotional and tactical sides of beauty, and her instincts and experience for innovation and authenticity will power our brand.”