Angel Reese isn’t just dominating on the basketball court; she’s making serious power moves off it too! The WNBA superstar recently took a significant step to secure her personal brand by filing to trademark her own name. This move signals a strategic expansion beyond her athletic career, solidifying her presence in the business and entertainment world.
A Name Worth Protecting
On March 7, Angel Reese, through her Maryland-based company Angel Reese LLC, officially filed the paperwork to trademark her name. This isn’t just about protecting a moniker; it’s about safeguarding a burgeoning empire. Her LLC is already hard at work managing her diverse portfolio of business and branding ventures, and this trademark adds another crucial layer of protection.
The United States Patent and Trademark Office confirmed the legal application’s approval on Tuesday, October 28. This official recognition underscores the value and recognition Angel Reese’s name already commands in the public sphere.
From ‘MeBounds’ to Mainstream
This isn’t the first time Reese has strategically used trademarks to her advantage. Back in June, she filed to trademark the catchy phrase “mebounds.” This was a clever way to reclaim a term that fans had playfully used, often in reference to her impressive rebounding skills after her own missed shots. She even humorously acknowledged the term on TikTok, stating, “Whoever came up with the whole ‘mebounds’ thing, y’all really did that — because whether it’s ‘mebounds,’ rebounds, or ‘crebounds,’ anything coming off that glass belongs to me. And as for the brand? That’s six figures easy.”
Beyond the Basketball Court
The 23-year-old Chicago Sky forward is experiencing a whirlwind offseason, proving her influence extends far beyond the hardwood. She recently made history by becoming the first active athlete to grace the Victoria’s Secret Fashion Show runway, cementing her status as both a sports and style icon.
Her entrepreneurial spirit is evident in her other ventures. Reese has launched her own signature shoe with Reebok and an apparel line, demonstrating her commitment to building a comprehensive lifestyle brand. She’s also collaborated with popular brands like Juicy Couture and is making waves in the entertainment industry with cameos in upcoming projects, including the film “House of Dynamite.”
Bag so deep that’s why you can’t compete. — Angel Reese on Instagram
What This Means for Her Future
Trademarking her name is a significant business move that provides legal protection and opens up new avenues for endorsements, licensing, and brand partnerships. It allows Angel Reese to control how her name and likeness are used, ensuring that her brand remains consistent and valuable across all platforms.
As Angel Reese continues to evolve her brand, this strategic trademarking is a clear indicator of her ambition and foresight. She’s not just an athlete; she’s a businesswoman building a lasting legacy. What are your thoughts on Angel Reese’s business acumen? Share your insights in the comments below!
What do you think about Angel Reese’s strategic business moves? Share your thoughts in the comments below!
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