Kim K Stuns in Masked Margiela at Academy Gala

Talk about making an entrance! Kim Kardashian completely turned heads at the 2025 Academy Museum Gala, arriving in a show-stopping, masked haute couture creation by Maison Margiela. But the fashion moment wasn’t the only thing she dished on; she also addressed the recent buzz surrounding her SKIMS brand’s rather… unique… faux pubic hair panties.

A Bold Margiela Masterpiece

Kardashian, a known fan of the Margiela aesthetic, fully embraced Glenn Martens’ debut couture collection for the house. She donned a nude-toned, strapless gown that featured sheer cups and a cinched waist, complete with sleeves extending from her elbows to her fingertips. The most striking element? A full head mask that rendered her almost unrecognizable, a bold choice that certainly made a statement on the red carpet.

To add a touch of glamour, she accessorized with a dazzling silver and emerald choker necklace that helped secure the mask, along with matching emerald rings. She even admitted to Variety that the look felt incredibly ‘SKIMS-y,’ which is precisely why she was drawn to it. Because it was a last-minute decision, she flew in her go-to makeup artist, Mario Dedivanovic, to ensure everything was perfect underneath the mask.

Recalling the Met Gala Mask Moment

This isn’t the first time Kim has opted for a fully covered, masked look at a major event. Many will remember her unforgettable appearance at the 2021 Met Gala, where she wore a head-to-toe black Balenciaga ensemble, including a matching mask and train. That iconic outfit pushed boundaries and set a new standard for dramatic red carpet fashion.

Addressing the SKIMS ‘Full Bush’ Panty Drama

Shifting gears from high fashion to a more… unconventional product, Kardashian also weighed in on the recent controversy surrounding her SKIMS ‘faux hair micro string thongs.’ These $32 merkins, designed to mimic a ‘full bush,’ sold out almost instantly after their release.

She explained to Variety that the idea stemmed from a photoshoot where someone wanted pubic hair. ‘Couldn’t this just be easy and have it on a thong?’ she mused, leading to the creation of the viral product. Kardashian expressed surprise at the intense reaction and rapid sell-out, noting she had ‘no idea that it would get that reaction.’

A History of Bold SKIMS Innovations

This isn’t the first time SKIMS has pushed boundaries with unique product concepts. Kardashian recalled a similar situation with the SKIMS nipple push-up bra, a prototype she debuted in April 2024. For that design, she even used her own breasts as the mold, showcasing her commitment to innovative and sometimes daring product development.