Fenty Beauty Foundation Honored by TIME Magazine

Rihanna’s influence on the beauty landscape continues to make waves, and now her groundbreaking Fenty Beauty Foundation has officially earned a spot in history. TIME Magazine has recognized the billionaire’s cosmetic line by inducting its foundation into the prestigious 2025 Best Inventions Hall of Fame.

Revolutionizing the Industry with Inclusivity

Since its debut in 2017, Fenty Beauty’s Foundation has been widely credited with revolutionizing the cosmetics industry. At a time when makeup brands typically offered a limited range of shades, Fenty Beauty launched with an unprecedented 40 shades. This inclusive approach provided much-needed options for individuals with deeper complexions, ensuring a better match for a wider array of skin tones.

TIME Magazine highlighted the foundation’s impact, noting that it “set a new standard for the industry” and spurred other companies to expand their own shade offerings. Rihanna’s vision was clear from the start: to make beauty accessible and inclusive for everyone.

Rihanna’s Vision: ‘Every Woman Felt Included’

In a 2017 interview with TIME, Rihanna shared her philosophy behind Fenty Beauty. “Makeup is like a secret weapon. It can go from very subtle to a complete transformation,” she explained. Crucially, she emphasized, “it was important that every woman felt included.” Rihanna was deeply involved in the product’s development, collaborating closely with the parent company, Kendo.

She also spoke about her passion for innovation and tackling challenges. “I love challenges. So I’m going to continue to have fun and push the boundaries in this industry,” she stated. This drive has clearly paid off, transforming Fenty Beauty into a global powerhouse.

Known for its buildable, sweat-resistant coverage and soft matte finish that creates a natural, even look, Fenty Beauty’s Foundation has paved the way for an expanded complexion line. This includes formulas like the Soft’Lit Naturally Luminous Longwear Foundation and lighter options such as the Eaze Drop Tint Stick and Blurring Skin Tint.

Fenty Beauty’s success has significantly contributed to Rihanna’s estimated $1.7 billion net worth, making her one of the wealthiest women in music and entertainment, second only to Oprah Winfrey, as reported by Forbes in 2021. The brand’s inclusion in TIME’s Best Inventions Hall of Fame is a testament to its lasting impact and innovative spirit.