Ellaé Lisqué Celebrates 10 Years with Star-Studded Fashion Show

Maxie James, the visionary behind the curve-conscious fashion line Ellaé Lisqué, recently marked a significant milestone: 10 years in business. To celebrate, she hosted a spectacular fashion show at Avalon Hollywood, drawing a crowd of celebrity models, performers, industry figures, and fashion influencers. The event was a testament to James’s journey from a self-taught stylist in Inglewood to the head of a multi-million dollar international business.

A Decade of Growth and Inclusive Fashion

James developed her fashion expertise through hands-on experience, learning business operations and design through trial and error over the past decade. Ellaé Lisqué was born out of James’s desire to fill gaps in the market, offering stylish and affordable options for young women across diverse size ranges, particularly those underserved by mainstream fashion. The brand’s commitment to inclusive sizing, offering styles from extra small to 3X, predates the industry-wide adoption of such practices.

The brand’s pricing strategy ensures equitable costs across all sizes, challenging industry norms around premium pricing for larger sizes. Celebrity endorsements, from artists like Lakeyah to figures like LisaRaye and the Combs Twins, have significantly boosted Ellaé Lisqué’s visibility and credibility, helping it compete with established fashion labels.

Celebrating Milestones and Mentorship

James timed the anniversary celebration to coincide with her birthday, making the event a dual milestone. She has consistently leveraged her birthday for marketing, creating signature birthday collections that enhance customer engagement. Beyond her fashion empire, James founded the SheCOM Club, an initiative dedicated to providing business education for women entrepreneurs in e-commerce. This mentorship reflects her belief in sharing knowledge and empowering other women in business.

Her approach to mentorship emphasizes practical, real-world advice drawn from her own experiences. James has set ambitious revenue goals, aiming to scale the business from six-figure to seven-figure monthly revenues, with a long-term vision that includes a potential business sale. Her personal motivation extends to supporting her family, having retired her parents and providing ongoing financial assistance.

The Anniversary Event: A Showcase of Success

The choice of Avalon Hollywood as the venue for the anniversary event underscores Ellaé Lisqué’s aspirations and its connection to the entertainment industry. The combination of a runway show and live performances created an engaging experience that generated significant social media buzz and extended the brand’s visibility. Media coverage from fashion and entertainment publications has solidified Ellaé Lisqué’s presence in its market niche, supporting its continued growth and celebrity appeal.