JP’s R&B Evolution: Inside the “Took A Turn” EP

Remember JP from Milwaukee’s underground rap scene, the one who blew up with that viral On The Radar freestyle? Well, get ready for a whole new vibe! JP is making a bold move, shifting gears from his rap roots into the smooth world of contemporary R&B with his brand-new EP, “Took A Turn.”

A Fresh Sonic Landscape

This project is a significant departure, trading in the dance-driven beats that first got him noticed for lush harmonies, soaring falsetto, and laid-back grooves. Tracks like “Serenity” and “My Peace” really showcase this new direction, highlighting JP’s vocal versatility and his willingness to experiment.

This isn’t just a sudden change; it’s the culmination of a massive year for the artist. JP recently made his national television debut on The Late Show with Stephen Colbert on November 15, 2024, performing “School Dance.” He followed that up with “The Groove,” a live EP that really let his voice shine with full-band arrangements.

Building on Momentum, Not Starting Over

JP’s pivot to R&B feels incredibly natural, thanks to the solid foundation he’s already built. His viral hit “Bad Bitty,” especially the remix featuring NLE Choppa, cemented his national presence, leading to major playlist placements and features. This existing momentum means “Took A Turn” isn’t a restart, but rather an organic evolution.

The buzz around “Took A Turn” is already growing, with the title track gaining traction on TikTok and his Genius Open Mic performance of “Serenity” highlighting the EP’s melodic depth. Even though he’s rooted in Milwaukee’s distinctive bass-heavy sound, JP has always pushed boundaries, often being recognized as a key figure in the scene’s evolution.

An Artist Refusing to Be Boxed In

Ultimately, “Took A Turn” is a powerful statement from an artist who refuses to be confined by genre expectations. JP masterfully blends the raw energy of Milwaukee grit with the polished sensibilities of R&B, showcasing his commitment to growth and versatility. He’s positioning himself as a dynamic voice ready to capture both the immediate impact of rap and the timeless appeal of R&B.