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Tag: WNBA

  • Angel Reese Honors Baltimore with New Reebok Sneaker

    WNBA sensation Angel Reese is expanding her influence beyond the basketball court with her ongoing collaboration with Reebok. The Chicago Sky center has just revealed a new sneaker colorway, the ‘Charm City,’ dedicated to her hometown of Baltimore, Maryland.

    A Tribute to Baltimore Roots

    Reese’s latest Reebok release, the Angel Reese 1, is set to debut on September 18 with three initial colorways: Diamond Dust, Receipts Ready, and Mebounds. However, the ‘Charm City’ edition, which Reese recently wore during a game against the Connecticut Sun, is scheduled for an October release and honors her deep connection to Baltimore. The sneaker features colors that match her hometown NFL team, the Baltimore Ravens.

    Reese expressed her pride in the new design, stating, ‘This one’s for Charm City, to honor my roots and the community of Baltimore that has backed me from day one. This city gave me my grit and made me who I am today.’ The shoe is set to retail for $120, making it an accessible tribute for fans and supporters.

    This collaboration extends beyond footwear. Reese, through her nonprofit organization, the Angel C. Reese Foundation, partnered with Reebok to support local students. On August 16, over 2,000 students in Chicago received Reebok backpacks filled with school supplies at an event featuring music and food, highlighting Reese’s commitment to community engagement.

    Record-Breaking Performance on the Court

    Off the court, Reese is making significant strides, and on it, she continues to break records. Despite playing through some injuries this season, she recently achieved her 45th career double-double in just 60 games, tying Tina Charles’ record for the most double-doubles in a player’s first two WNBA seasons. She is also currently tied for the league lead in double-doubles this season with Alyssa Thomas and A’ja Wilson, showcasing her remarkable talent and dedication.

    What do you think of Angel Reese’s ‘Charm City’ Reebok sneaker? Are you excited to see her continue to break records? Share your thoughts in the comments below!

  • Fenty Partners with WNBA Champs New York Liberty

    As women’s sports continue to surge in popularity and cultural relevance, brands are increasingly recognizing the immense value and reach of these leagues. Rihanna’s powerhouse beauty brand, Fenty, is making a bold statement by forging its first-ever sports sponsorship with the reigning WNBA champions, the New York Liberty.

    Beauty Meets Basketball: A Cultural Shift

    This collaboration signifies a major move for Fenty into the sports arena, placing beauty squarely at the forefront of professional basketball. Sukiana Chancy, VP of Brand Strategy for Fenty Skin and Fenty Hair, emphasized the partnership’s inclusive approach, stating, “There’s not one monolithic view of what a female athlete looks like and there’s not one monolithic view of what beauty and beautiful looks like.”

    The timing couldn’t be more perfect. The WNBA recently concluded its most-watched season in 24 years, with the 2024 Finals attracting an impressive 1.6 million viewers. Liberty CEO Keia Clarke noted that this increased visibility is prompting brands to align with the league’s powerful message and values. Fenty joins other beauty brands like CoverGirl (Chicago Sky), Sephora (Golden State Valkyries), and Glossier in supporting the WNBA, but Fenty’s entry is particularly focused on celebrating culture, community, and self-expression.

    More Than Just a Game

    New York Liberty forward Isabelle Harrison highlighted how the partnership allows her to embrace her multifaceted identity. “I’m not just a basketball player. I’m a beauty girl, I’m a health girl, I’m a girl’s girl,” she shared. This sentiment perfectly captures the essence of the collaboration, showcasing that athletes can be celebrated for all aspects of their lives.

    Fenty and the Liberty are already engaging fans creatively. The “Gloss Bomb Cam” at Liberty games, which features fans showing off their Fenty glossed lips on the jumbotron, has become a fan favorite. This interactive moment underscores how beauty seamlessly integrates into the sports environment. Even the team mascot, Ellie the Elephant, has a Fenty-filled “What’s in Her Bag?” video, further embedding the brand into the fan experience.

    A Win for Athletes and Brands Alike

    Harrison noted that fans now often inquire about her skincare routine as much as her game, illustrating how these partnerships broaden the audience and deepen fan engagement. “Partnerships like this with Fenty show that you can invest in us and get a return,” she stated, emphasizing the proven value of supporting WNBA athletes.

    Ultimately, this collaboration represents a significant cultural win, demonstrating that beauty and athleticism can coexist and thrive together. Fenty’s strategic partnership with the New York Liberty celebrates women athletes, recognizing them not just for their skills on the court but also for their style and self-expression off it.

    What do you think of Fenty’s partnership with the New York Liberty? How important is it to see beauty brands supporting women’s sports? Let us know in the comments below!

  • Angel Reese Debuts Signature Reebok Sneaker

    WNBA sensation Angel Reese is making major moves both on and off the court! As she enters her second season with the Chicago Sky, Reese is solidifying her status as a brand powerhouse by launching her very first signature sneaker with Reebok. This collaboration marks a significant moment, positioning her as the face of Reebok’s women’s basketball rebranding.

    Introducing the Angel Reese 1

    Set to release globally on September 18, the Angel Reese 1 is designed with both performance and style in mind. The sneaker features Reebok’s patented Energy Return System (ERS™) technology, utilizing SuperFloat™ foam in the heel and forefoot to absorb impact and provide exceptional energy return for all-game comfort and bounce. A molded TPU upper ensures the foot stays securely in place, crucial for players like Reese who excel in the post.

    Reebok has masterfully blended Reese’s personal style with the brand’s classic basketball heritage, incorporating nods to the iconic Mobius line. The design features softened ’90s hard lines and contrasting colors, updated with lighter shades and a wing-like shape that enhances its wearability both on the court and for everyday street style. Reese expressed her satisfaction with the design, stating, “This isn’t just a shoe, it’s my style, my story, and my stamp on the game.”

    Style, Performance, and Personal Expression

    Reese emphasized her desire for a shoe that elevates performance, innovation, style, and creative expression simultaneously. “Reebok and I built something that’s true to who I am,” she shared, hoping the sneaker inspires others to embrace their own power. The shoe is built for high-level performance, designed to move with the athlete at the highest level.

    As a branding queen, Reese has also revealed the first three colorways: ‘Diamond Dust,’ ‘Mebounds,’ and ‘Receipts Ready.’ Complementing the sneaker launch, there will be a range of merchandise, including graphic tees, sweatshirts, sweatpants, and cropped tanks. Priced at $120, the Angel Reese 1 will be available starting September 18, ready to become a staple in your fall rotation.

    Are you excited to get your hands on the Angel Reese 1 sneakers? Let us know which colorway is your favorite in the comments below!

  • Reebok Angel Reese 1: Signature Shoe Drops Sept. 18

    Get ready, basketball fans! Angel Reese’s highly anticipated signature shoe with Reebok, the Angel Reese 1, finally has an official release date. Mark your calendars for September 18th, because these kicks are about to make a major statement on and off the court.

    A Milestone for WNBA and Reebok

    This launch is a significant moment, as Reese will be the first WNBA player in nearly three decades to have a signature shoe with Reebok. The partnership, which began as an NIL deal during her LSU days, has now blossomed into this exciting collaboration, championed by Reebok Basketball president and Reese’s mentor, Shaquille O’Neal.

    The shoes, already turning heads with their vibrant hot pink colorway, will be available online and at select retailers like Dick’s Sporting Goods. When they drop, you’ll have three distinct color options to choose from: ‘Diamond Dust’ (pristine white with mother-of-pearl accents), ‘Receipts Ready’ (a sharp black-and-white with red accents), and ‘Mebounds’ (the eye-catching all-pink tribute to Reese’s viral persona).

    Designed for Performance and Style

    Reese herself described the shoe as more than just footwear: ‘This isn’t just a shoe, it’s my style, my story, and my stamp on the game,’ she shared. She aimed to create a basketball shoe that blends performance, innovation, style, and creative expression, all while staying true to her identity.

    Engineered with features like an exoskeleton upper inspired by angel wings, ventilated mesh cutouts, nitrogen-infused SuperFloat foam pods, and a TPU heel stability cup, the Angel Reese 1 is built for high-level play. Reese’s own ‘AR’ logo is also seamlessly integrated into the design.

    More Than Just Shoes

    The launch extends beyond just footwear, with Reebok also releasing an accompanying apparel line. These pieces channel Reese’s ‘unapologetic energy,’ featuring items like crop tops, oversized sweatshirts, glam sweats, and graphic tees designed to transition effortlessly from the court to everyday life.

    Despite currently being sidelined with a back injury, Angel Reese has had an incredible year, securing high-profile partnerships with ‘NBA 2K26,’ Reese’s candy, McDonald’s, and even becoming a part-owner of the DC Power women’s soccer team. The release of her signature shoe is another major win in her burgeoning career.

    Which colorway of the Angel Reese 1 are you most excited to get your hands on? Let us know in the comments!