Tag: under armour

  • Steph Curry Spotted in Nike ‘Olympic’ Kicks

    Ever since Stephen Curry and Under Armour parted ways after a decade-long partnership, the sneaker world has been buzzing with speculation. Where will the NBA’s legendary sharpshooter land next? The latest sighting in Atlanta might just be a clue.

    A Nod to Olympic History in Atlanta

    During the Golden State Warriors’ recent matchup against the Atlanta Hawks at the State Farm Arena, Curry, who is currently sidelined with an injury, was spotted sporting a pair of Nike Air More Uptempo 96 ‘Olympic’ sneakers. This particular shoe holds significance, as it was famously worn by Chicago Bulls legend Scottie Pippen during the 1996 Olympics, which were held in Atlanta that summer.

    This choice could be seen as a tribute to Pippen and a nod to the city where the iconic sneakers made their mark. Curry, known for his strategic approach both on and off the court, seems to be making deliberate choices with his footwear reveals.

    A Pattern of Tributes

    This isn’t the first time Curry has paid homage to basketball legends since his split from Under Armour in November 2025. Shortly after the separation, he was seen wearing Reebok Shaqnosis sneakers (Shaquille O’Neal’s signature shoe) during a game in Orlando. While warming up, he also sported Nike Air Penny 2s, Penny Hardaway’s iconic kicks.

    These choices suggest a thoughtful approach to his transition, potentially honoring influential figures and iconic sneakers from different eras and brands. As Curry continues his 17th NBA season, all eyes are on his feet, waiting to see where his next major sneaker partnership will land.

    What do you think about Stephen Curry’s recent sneaker choices? Which brand do you predict he’ll sign with next? Share your predictions in the comments below!

  • Steph Curry’s Sneaker Free Agency: What’s Next?

    The basketball world is buzzing with speculation as NBA superstar Stephen Curry navigates his sneaker free agency. After a remarkable 12-year partnership with Under Armour, Curry has officially parted ways with the brand, leaving fans and industry insiders wondering where the legendary sharpshooter will land next.

    Honoring Legends, Fueling Speculation

    Curry has been seen sporting various competitor brands during pre-game warmups, often as a tribute to basketball icons. Most recently, he wore a pair of Nike “Mambacita” Kobe 6s during warmups before facing the San Antonio Spurs, explaining it was to honor Kobe Bryant’s legacy. “I know it’s weird seeing me in anything else other than my own shoes,” Curry admitted, “But just the idea of what he meant… that specific pair, I think, it speaks for itself, what it means.”

    Adding to the intrigue, Curry was also spotted wearing Reebok Shaqnosis sneakers (Shaquille O’Neal’s signature shoe) and Nike Air Penny 2s (Penny Hardaway’s signature shoe) during his team’s recent trip to Orlando. This trend of honoring basketball legends while potentially exploring new partnerships has certainly fueled the conversation about his future brand allegiance.

    A New Beginning

    Curry himself confirmed his free agency status after the game against the Spurs, stating, “I’m a free agent. I’m out here, new beginnings.” He expressed gratitude for his long tenure with Under Armour, calling it an “unbelievable experience” and expressing pride in what they accomplished together over 13 years. The final product from this partnership, the Curry 13, is still scheduled for release in February 2026.

    Having previously served as a Nike spokesperson for four years before joining Under Armour, Curry has a history with both major brands. Now, as he steps into a new chapter, the question remains: will he return to Nike, explore a deal with Reebok, or perhaps forge a path with an entirely new brand? The anticipation is palpable.

    Which brand do you think Stephen Curry will sign with next? Share your predictions in the comments below!

  • Stephen Curry & Under Armour Part Ways

    Hold onto your basketballs, folks! In a move that’s shaking up the sports and business world, NBA superstar Stephen Curry and athletic apparel giant Under Armour are officially calling it quits on their partnership. After more than a decade of collaboration, the two have decided to go their separate ways. But don’t worry, this isn’t a slam dunk for the end of Curry Brand – it’s actually a new beginning!

    What Does This Mean for Curry Brand?

    Under Armour announced that while the partnership is ending, Curry will maintain control of the Curry Brand. This means the brand, which was launched to make a positive impact on and off the court, will continue its mission under Curry’s leadership. It’s a significant shift, allowing him to steer the ship and focus on aggressive growth and community impact.

    The partnership, which began over 12 years ago when Curry famously left Nike, was instrumental in building the Curry Brand into what it is today. It wasn’t just about shoes; it was about creating something bigger and more impactful. Curry himself expressed his gratitude, stating, ‘Under Armour believed in me early in my career and gave me the space to build something much bigger and more impactful than a shoe.’

    A Grateful Farewell and a Bold Future

    The final product under the Under Armour umbrella will be the Curry 13, set to launch in February 2026. Following that, additional colorways and items from the collection will be available until October 2026. This marks the end of an era, but the sentiment from both sides is one of mutual respect and appreciation.

    “It’s been an incredible privilege to work with Stephen, who as president of Curry Brand has been much more than an ambassador—he’s become a thoughtful and strategic business leader.” — Kevin Plank, Founder and CEO of Under Armour

    Kevin Plank, the founder and CEO of Under Armour, highlighted Curry’s role as a strategic business leader and praised the brand’s credibility, community impact, and high-performance products. He emphasized that this transition allows Under Armour to focus on its core brand during a critical turnaround phase, while enabling Curry to evolve Curry Brand on his own terms.

    What’s Next for Stephen Curry?

    With this separation, Stephen Curry is now free to explore new endorsement opportunities. The basketball world will be watching closely to see where the legendary point guard takes his talents next, both on and off the court. One thing is for sure: his commitment to his mission and to the next generation remains stronger than ever.

    What are your thoughts on Stephen Curry and Under Armour parting ways? Do you think Curry Brand will thrive independently? Share your predictions in the comments below!

  • Steph Curry Honors Kobe & Gigi in Nike’s Mambacita Kicks

    Talk about making a statement! In his very first game as a sneaker free agent, Steph Curry didn’t just hit the court – he made sure everyone knew who he was thinking about. After a remarkable 13-year run with Under Armour, Steph stepped out in a pair of Nike’s Kobe 6 Mambacita sneakers, a powerful tribute to the late Kobe Bryant and his daughter, Gianna.

    A Meaningful Shoe Choice

    This wasn’t just any pair of shoes; it was a deliberate choice to honor the Bryant family. After the Golden State Warriors narrowly defeated the San Antonio Spurs 109-108, Curry shared that he wanted to seize that moment to pay homage to Kobe. It was a poignant way to mark a new chapter, both for himself and in his relationship with footwear brands.

    Curry was clear: this shoe switch wasn’t a sign that he’d already inked a new deal. He’s officially a sneaker free agent, looking forward to exploring “new beginnings” in the exciting world of athletic endorsements. This move certainly got the sneaker world buzzing!

    Ending a Long-Standing Partnership

    The timing of this tribute couldn’t have been more significant. It came on the very same day that Curry and Under Armour officially announced the end of their long-term partnership. This collaboration, which began in 2013 and was set to extend well beyond his playing career, has now concluded.

    The final shoe from the Curry Brand x Under Armour line, the Curry 11, is slated for release in February. It’s a bittersweet end to a chapter that saw Curry rise to superstardom, initially signing with Nike before moving to Under Armour after his first four NBA seasons.

    A Tribute Recognized

    The Kobe 6 Mambacita, a model released in 2022 to commemorate Kobe and Gianna’s lives, features Gianna’s soccer number, ‘2’, on the side. This thoughtful detail didn’t go unnoticed. Vanessa Bryant herself acknowledged the touching tribute after photos of Curry in the sneakers went viral.

    And what a performance to go with the tribute! Curry delivered one of his best games of the season, dropping an incredible 49 points on 16-of-26 shooting in just 36 minutes. He led the Warriors to their second consecutive victory against the Spurs, proving that even amidst major career changes, his game remains elite.

    What are your thoughts on Steph Curry’s powerful tribute? Share your reactions in the comments below!

  • Stephen Curry and Under Armour Part Ways After 10 Years

    Get ready for a major shake-up in the sneaker world! After a decade-long collaboration, Stephen Curry and Under Armour are parting ways. This marks the end of an era for one of the most significant athlete-brand partnerships in recent basketball history.

    The Final Chapter: Curry 11

    The upcoming Curry 11 is set to be the last signature shoe released under the joint Stephen Curry and Under Armour banner. This release comes at a pivotal moment as the Curry Brand prepares to transition into its own independent entity. While their contract officially runs through October 2026, this marks the final joint signature release.

    This split allows Under Armour to refocus its efforts on rebuilding its core brand, while Curry gains complete autonomy over the future direction of the Curry Brand. It’s a move that empowers Curry to fully control his vision and explore new avenues for his growing business.

    A Legacy of Innovation

    Throughout their 13-year partnership, Curry’s line with Under Armour revolutionized modern performance basketball shoes. They set new standards for lightweight construction, enabling quick movements on the court. Beyond performance, the brand also embedded community engagement into its identity, particularly focusing on young athletes.

    The Curry 11 is expected to showcase the design philosophy that defined the line, offering a low-profile silhouette, mixed-material uppers for support, responsive foam midsoles for agility, and a robust outsole for traction. The clean aesthetics and subtle Curry Brand logos are hallmarks of their collaborative efforts.

    What’s Next for Curry Brand?

    With this separation, Stephen Curry is now free to seek new retail partnerships and expand the Curry Brand on a larger scale. This move signifies a new chapter, offering him the opportunity to fully realize his creative ideas and further solidify his impact beyond the basketball court.

    What are your thoughts on Stephen Curry leaving Under Armour? What do you hope to see from the Curry Brand in the future? Let us know in the comments below!