Beasley Media Group is stepping up its community engagement in Detroit with an exciting new partnership alongside the Michigan Black Business Alliance (MBBA). This collaboration is all about championing Black-owned businesses and fostering greater economic opportunities throughout Southeast Michigan.
Announced on May 7th, this initiative seamlessly integrates Beasley’s Detroit radio stations—105.9 KISS-FM, 105.1 The Bounce, and Detroit Praise—with the MBBA’s crucial advocacy and business development programs. The goal is clear: to support local entrepreneurs, connect residents with vital business resources, and enhance community-focused initiatives across the region.
Amplifying Voices Through Media
Beasley Media Group plans to leverage its extensive radio, digital, and promotional platforms to shine a spotlight on MBBA’s programs. This includes featuring Black-owned businesses and launching targeted campaigns focused on economic empowerment and community outreach. Executives believe this effort will significantly increase visibility for entrepreneurs and organizations dedicated to closing economic gaps in Detroit.
Matt Scarano, vice president and market manager for Beasley Media Group Detroit, emphasized the partnership’s core mission. “This partnership is about using the strength of our platforms to elevate voices, create opportunity, and support the communities we serve,” Scarano stated. “We’re proud to work alongside the Michigan Black Business Alliance to help shine a light on the incredible work being done across Detroit and to make a lasting impact.”
Strengthening the Mission for Economic Equity
Charity Dean, CEO of the MBBA, expressed enthusiasm for the collaboration, noting its potential to expand the organization’s reach and bolster its mission. “We are excited to partner with Beasley Media Group to further our mission of advancing economic equity and supporting Black-owned businesses,” she remarked.
Founded in 2021, the MBBA is dedicated to reducing the racial wealth gap through policy advocacy and programs that foster sustainable Black entrepreneurship and access to economic opportunities statewide. This partnership arrives at a crucial time, as Detroit continues its important conversations about fair economic growth and investment within its Black business communities.
Building Stronger Community Connections
Through this new media partnership, both Beasley Media Group and the MBBA are hopeful about forging stronger community ties. They aim to showcase the innovation, resilience, and entrepreneurial spirit thriving within Detroit’s local businesses, creating a lasting positive impact.
What are your thoughts on this collaboration? How else can media and community organizations work together to support local businesses? Share your ideas in the comments below!