In the often-crowded world of streetwear, authenticity and a strong mission are key. Enter Seventh Avenue Brand, a New Orleans-based label that’s carving out its own unique space. Founded in 2022 by Kerry Reddick, this brand isn’t just about clothing; it’s a heartfelt tribute to his roots, his heritage, and the vibrant culture of New Orleans.
Rooted in Heritage and Purpose
Reddick, a proud New Orleans native, named his brand after the city’s iconic 7th Ward. This neighborhood is described as a place rich in culture, resilience, and history, where creativity and community flourish. The name “Seventh Avenue” also carries biblical significance, representing completion, restoration, and purpose, serving as a constant reminder for Reddick to strive for something greater, even amidst challenges.
This intentionality is evident in the brand’s designs. From plaid shirts featuring bold graphic statements to cropped jorts emblazoned with “WAVES,” Seventh Avenue Brand communicates its message clearly. The “WAVES” motif, featured in their logo, symbolizes motion, progress, and adaptability – much like the flow of the Mississippi River through New Orleans. It signifies pushing forward, staying fluid, and creating momentum in all endeavors.
From Online Store to Flagship Presence
Initially launched as an online store with global reach in early 2022, Seventh Avenue Brand has expanded its footprint. Reddick strategically partnered with a longtime friend, Percy Crockett, to open their first flagship store in New Orleans in January of this year. This move blends digital accessibility with a tangible physical presence, allowing customers to experience the brand firsthand.
The brand’s cultural relevance was further highlighted by its inclusion in this year’s ESSENCE Festival of Culture within the SOKO MKT. Reddick emphasizes that Seventh Avenue is for those who proudly carry their origins, find strength in their backgrounds, and are dedicated to building something meaningful. The recent “Saints Black & Gold Collection,” inspired by the energy of football season and the city’s unifying colors, is a perfect example of this deep connection to New Orleans.
Making Waves in the Market
The response from customers and the community has been overwhelmingly positive. People have embraced the brand’s bold identity, unique style, and commitment to quality. Reddick notes that customers connect deeply with the vision, seeing it as more than just clothing – it’s about identity, expression, and elevation. The brand aims to be associated with a statement, a culture, and a standard, rather than just fleeting trends.
In a market often filled with similar designs, Seventh Avenue Brand stands out through its intention, identity, and authenticity. Reddick states, “We’re not here to just exist—we’re here to make waves.” The brand is designed for doers and dreamers, offering wearable confidence for those who lead, not follow. Inspired by hometown brands that built something from nothing, Seventh Avenue Brand continues this legacy, adding its unique wave to the movement and keeping the spirit of New Orleans creativity alive.
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