Get ready for a new wave of fashion innovation! Shavone Charles, who previously led Global Diversity & Inclusion and Multicultural Communications at TikTok, is moving on to an exciting new venture. She’s launching a fashion series aimed at highlighting visionary creators and disruptors in the industry, set to debut at the upcoming 2025 New York Fashion Week (NYFW).
From TikTok to the Runway
Charles announced her departure from TikTok to focus on her “Future of Creatives” (FOC) initiative. This new endeavor includes the “Future of Fashion” series, a collaboration with Ford Models Digital and Soho House in New York City. The series promises to spotlight creatives who are reshaping fashion culture by championing innovation, inclusivity, and the voices of the next generation.
In a heartfelt LinkedIn post, Charles celebrated her accomplishments at TikTok. She reflected on her role in scaling a global marketing and communications function that significantly influenced how the brand connected with culture, public figures, communities, and creators worldwide. She expressed gratitude to her colleagues and creators who authentically partnered with her to drive impactful campaigns.
Bridging Gaps and Amplifying Voices
Charles joined TikTok in 2021 as the brand’s first-ever diversity and inclusion communications executive. Her role was crucial in addressing issues raised by Black creators who felt their contributions to viral trends, like the Renegade dance, were not properly credited. Charles recognized the need to “bridge the gap” and build support for underrepresented creators, even without a pre-existing roadmap.
During her tenure, she successfully expanded TikTok’s global marketing and communications efforts, significantly reshaping the brand’s engagement with culture and creators. Prior to her impactful work at TikTok, Charles honed her expertise at other major platforms, including Twitter, Instagram, and VSCO, where she served as Director of Consumer Communications.
A Multidisciplinary Creative Collective
Looking ahead, Charles is excited to focus on growing her tech-minded, multidisciplinary creative collective, Future of Creatives (FOC). This venture encompasses her new fashion series, a hospitality brand, and a global consultancy, signaling a dynamic new chapter focused on fostering creativity and amplifying diverse voices across industries.
What are your thoughts on Shavone Charles’s new fashion series? Are you excited to see the “Future of Fashion” debut at NYFW? Share your predictions and excitement in the comments below!