The NBA footwear world is buzzing with speculation, and Shaquille O’Neal might have just dropped a major hint! With Stephen Curry’s long-standing partnership with Under Armour officially over, the question on everyone’s mind is: where will Curry land next? Shaq, now serving as President of Reebok Basketball, has fueled rumors that Reebok could be in discussions with Curry’s team.
Shaq’s Cryptic Clue
During a recent conversation, Shaq was asked about Curry wearing a pair of Reebok Shaqnosis sneakers during a game against the Orlando Magic. His response was telling. With a hint of apprehension, Shaq stated, “I think our people are having conversations with his people.” He paused, then added, “I think.”
This cryptic comment suggests that discussions might be underway between Reebok and Curry’s representatives. Shaq acknowledged the significance of Curry wearing his signature Reebok shoe, noting it puts everyone in a “What’s he going to do?” phase. He concluded by saying, “I wish him well.”
Curry’s Footwear Journey
This potential move comes after Curry and Under Armour mutually agreed to part ways in early November, concluding a 12-year relationship. Before his UA deal, Curry was a Nike spokesperson for four years. Interestingly, Curry has also been spotted wearing Nike sneakers, including the “Mambacita” Kobe 6s and Nike Air Penny 2s, during warmups in recent games.
Despite the separation from Under Armour, the final Curry Brand shoe under that collaboration, the Curry 13, is still scheduled for release in February 2026. The NBA star’s next footwear partnership remains one of the most anticipated decisions in the sports marketing world.
Do you think Stephen Curry will sign with Reebok? What are your thoughts on Shaq’s hints? Let us know in the comments below!