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Tag: Juvia’s Place

  • 8 Best Blushes for Black Women’s Skin Tones

    Let’s talk blush! In the ever-evolving world of beauty, a recent conversation has sparked around blush techniques and product originality. It’s a timely reminder of how crucial it is to highlight brands and creators who truly understand and cater to diverse skin tones, especially Black women. If you’re looking to add that perfect pop of color to your cheeks, you’re in the right place!

    The Controversy and The Community

    Recently, makeup artist Painted by Esther (Ngozi “Esther” Edeme) and the beloved Black-owned brand Juvia’s Place found themselves at the center of an online discussion. Comparisons were drawn between Patrick Ta’s new “Transition Blurring Blush Duo” and Esther’s signature techniques, as well as Juvia’s Place’s existing “Blushed Duo” product, which launched in 2021. Many felt that the newer product mirrored Esther’s artistry and Juvia’s Place’s innovation, sparking conversations about originality and appropriation in the beauty industry.

    This situation highlighted the challenges Black creatives often face in the beauty space. Thankfully, the beauty community rallied behind Esther and Juvia’s Place, celebrating their contributions and unique artistry. It’s a powerful moment that underscores the importance of supporting brands that are made for us, by us, and that truly understand the nuances of melanin-rich skin.

    Eight Must-Have Blushes for Melanin-Rich Skin

    With that spirit of celebration and support in mind, let’s dive into eight incredible blushes that are perfect for Black women of all skin tones. These picks are guaranteed to add depth, dimension, and a vibrant flush to your complexion. Get ready to refresh your makeup bag!

    1. **Juvia’s Place Blushed Duo Blush:** Kicking things off with the OG! This highly pigmented, buildable blush offers complementary shades perfect for everyday or bold looks. A little truly goes a long way.
    2. **The Lip Bar Fresh Glow Dream Blush:** For liquid blush enthusiasts, this offering is lightweight, nourishing, and delivers a high color payoff with a beautiful satin-matte finish for a natural, second-skin look.
    3. **LYS Beauty Higher Standard Cream and Powder Multidimensional Longwear Blush Duo:** This gem bridges skincare and makeup, formulated with green tea extract and niacinamide. It soothes, controls shine, and retains moisture while delivering high-impact dimension.
    4. **Mented Cosmetics Make You Blush:** This powder blush is a dream for blendability and buildability. Infused with vitamin E, it provides nourishment and true pigment with every application.
    5. **Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed:** A versatile option that works beautifully on cheeks and lips, offering a matte finish for a soft, blurred effect.
    6. **Fenty Beauty Shake N’ Play Buildable Liquid Blush:** A cult favorite for a reason! This liquid blush provides a natural, blurred finish, boasts a 12-hour wear time, and features a mess-minimizing applicator.
    7. **Pat McGrath Skin Fetish: Divine Powder Blush:** Indulge in luxury with this silky-smooth pressed powder. It offers buildable, medium coverage that lasts, adding a touch of opulence to your makeup routine.
    8. **MAC Cosmetics x Painted By Esther Collaboration:** This collection, featuring Olandria Carthen, is a prime example of how larger brands can collaborate respectfully with trendsetters like Esther, paying homage to their artistry.

    Whether you’re looking to replicate a signature technique or simply want to explore richly pigmented formulas that complement your beautiful skin tone, these blushes are fantastic choices. Supporting Black-owned beauty brands not only ensures you get products that work, but it also empowers the creators behind them.

    Which of these blushes are you excited to try? Do you have a go-to blush for your skin tone? Share your favorites and thoughts in the comments below!

  • Ngozi Edeme Calls Out Patrick Ta for “Melted Blush” Technique

    In a beauty industry where Black creators often see their innovations replicated without credit, makeup artist Ngozi Edeme, known online as Painted By Esther, is speaking out. She fears facing the “angry Black woman” trope after celebrity makeup artist Patrick Ta’s brand released a collection that appears to mimic her signature “Melted Blush” technique.

    The “Melted Blush” Controversy

    Edeme, celebrated for her “Melted Blush” technique that creates a flawless, vibrant pink finish on deep skin tones, has worked with stars like Tyla, Saweetie, and Kelly Rowland. Her artistry has also led to masterclasses alongside industry giants like Danessa Myricks. The beauty community was stunned when Patrick Ta Beauty launched its “Transitional Blush” collection, featuring shades designed to replicate Edeme’s signature look, complete with branding that reportedly attempts to trademark the very phrase she popularized.

    In a recent TikTok video, Edeme expressed her apprehension about speaking out, stating, “I’m honestly very nervous to make this video.” She refuses to be silenced by the fear of unfair labeling, despite the risks. She detailed unsettling “weird experiences” with Patrick Ta over the years, including a recent booking request from the brand’s co-founder while she was in Los Angeles.

    A Pattern of Concerns for Black Creators

    This isn’t the first time Patrick Ta Beauty has faced scrutiny regarding its relationship with Black creators. In late 2024, influencer Avonna Sunshine accused the brand of failing to compensate Black creators for marketing work, leading to public apologies and a review of their payment processes. Edeme noted the “convenient timing” of these events, pointing out how Ta’s promotional content quickly mirrored her specific techniques, even using her unique phrasing like “back of your palm” instead of “back of your hand.”

    While Edeme humbly acknowledges she didn’t “invent” the blush technique itself, she is widely credited with popularizing it and making it a staple for Black women over the past few years. She consistently pays homage to industry pioneers but emphasizes her dedication to celebrating Black culture and pushing for inclusivity in beauty.

    Industry Reactions and Support

    Facing the controversy, Patrick Ta eventually responded, stating, “I do not own this look,” while tagging Edeme and acknowledging her work. However, the situation gained further attention when beauty influencer Jackie Aina reviewed Ta’s new blushes. While Aina expressed indifference towards the liquid blush, she was more positive about the duo. When pressed by commenters to weigh in on the Edeme-Ta drama, Aina declined to get involved directly but firmly stated she would not support Juvia’s Place due to a past dispute, warning followers against calling her a “sell out” or “hypocrite.”

    Aina left the decision to support Patrick Ta’s brand up to the consumers, stating it’s “not my job” to fight his battles. Edeme’s experience highlights a persistent issue in the beauty industry where Black creativity is often appropriated, underscoring the need for greater recognition and respect for Black artists.

    What are your thoughts on the “Melted Blush” controversy? Do you believe Patrick Ta Beauty adequately credited Ngozi Edeme? Share your opinions in the comments below!

  • Purple Power Suit Boosts Confidence

    Finding the right professional attire can be a challenge, especially for plus-size individuals navigating an industry that often overlooks their needs. But sometimes, the perfect outfit isn’t just about looking good; it’s about feeling powerful and authentic. For one author, a lavender power suit became exactly that – a confidence booster for a high-stakes professional event.

    The Plus-Size Fashion Hurdle

    The author recently faced the daunting task of selecting an outfit to moderate a panel for the PR Girl Manifesto’s ‘Behind The Byline’ series. As a size 3X, the search for professional clothing often feels like a ‘humiliation ritual.’ The current market, influenced by #thinspiration trends, frequently offers ill-fitting and outdated options, making it difficult to find pieces that feel both professional and stylish.

    The fear of appearing unprofessional or wearing something unflattering was real. The author wanted an outfit that conveyed competence and chicness, reflecting her personal taste and professional aspirations, especially when meeting industry peers and potential collaborators. This meant ditching the idea of a ‘tacky tent’ and finding something truly authentic.

    The Power of Pastel

    The solution came from within her own closet: a lavender suit from Ulla Popken. Inspired by influencer Sarah Chiwaya, the author had previously purchased the pants and a matching coat, later acquiring the jacket separately. While the suit had been relegated to the back of her closet, its soft pastel shade whispered ‘boss’ to her, offering a perfect antidote to her panel-hosting nerves.

    This choice was deliberate. While typically avoiding light colors for public speaking, the suit was practical – easy to clean and comfortable to move in. She paired it with a sheer, multi-colored water lily turtleneck found in storage, ensuring a covered yet stylish look. Square-toed boots from Eloquii added a touch of height, and the author envisioned her professional boho braids complementing the suit’s lapels.

    Authenticity and a Flawless Finish

    Wearing an outfit she loved, rather than something hastily purchased, allowed the author to stay present during the panel discussion. She didn’t have to fidget or adjust her clothing, enabling her to fully engage in the conversation about the evolving creative industry. To enhance her presence, she invested in a professional makeup artist, who created a daytime look using products from Danessa Myricks, Morphe, and Juvia’s Place.

    The makeup, featuring a green liner picked up from the turtleneck and emerald crystal earrings, lasted all day, through lunch, a late-night class, and the commute home. Despite the suit being a sale find, the combination of the ‘beat face’ and the feminine color palette made the author feel more luxurious and confident than she had in a long time. It was a powerful reminder that authenticity, comfort, and a touch of personal style can truly transform a professional experience.

    What’s your go-to outfit for boosting confidence in professional settings? Share your style secrets in the comments below!

  • HelloBeautiful x MadameNoire Celebrate ‘Women To Know’

    In the heart of New York City, amidst an overcast Wednesday, HelloBeautiful and MadameNoire came together to host their highly anticipated 2026 ‘Women To Know’ Breakfast. This special event honored three remarkable women – Danessa Myricks, Janell Stephens, and Ashunta Sheriff – for their significant contributions and inspiring journeys.

    A Garden of Sophistication

    The EDITION Hotel in Times Square was transformed into a lush oasis, adorned with intricate foliage that set a beautiful scene for the celebration. Beauty editors, influencers, tastemakers, and industry insiders gathered, dressed in stunning garden-chic attire, embracing flowy dresses, pastels, and vibrant spring colors as per the dress code. The atmosphere was filled with warmth, inspiration, and the clinking of glasses featuring custom ‘Women To Know’ ice cubes.

    The event, generously sponsored by Juvia’s Place, kicked off with opening remarks from Cliché Wynter-Mayo, Director of Sponsor & Affiliate Content, and Allison McGevna, SVP of Content at iOneDigital. Attendees were welcomed with Juvia’s Place products and deluxe gift bags, along with a fun ‘beauty confessional’ photo booth created by Renae Bluitt.

    Honoring Trailblazing Women

    Each honoree received a heartfelt introduction and acceptance speech. Krystal Holmes, Senior Editorial Project Manager, introduced Danessa Myricks, who accepted her award with humility. MadameNoire’s Managing Editor, Danica Daniels, then introduced Ashunta Sheriff, who was accompanied by her mother. Finally, HB’s Editorial Director, Shamika Sanders, presented Janell Stephens with her bouquet.

    Shamika Sanders also returned to present Chi Chi Ebiru, the founder of Juvia’s Place, with flowers, acknowledging their crucial sponsorship for the event. The breakfast served as a powerful reminder of the impact these women are making in their respective fields and beyond.

    A Celebration of Sisterhood and Success

    The event was a beautiful display of sisterhood and shared success, with attendees sharing photos and celebrating the achievements of the ‘Women To Know’ class of 2026. The recap photos showcase the stylish attendees and the vibrant atmosphere of the morning.

    Were you inspired by the stories of these incredible women? Share your thoughts on the HelloBeautiful x MadameNoire ‘Women To Know’ Breakfast in the comments below!

  • Juvia’s Place Beauty Booth Shines at Women To Know Breakfast

    The recent “Women To Know: Founding Mothers” breakfast, hosted by HelloBeautiful and MadameNoire, was a beautiful celebration of Black women’s achievements. Amidst a stunning setting in Times Square, guests enjoyed a catered meal and custom cocktails, but the real star of the show was the Juvia’s Place Beauty Booth.

    A Hub for Beauty Secrets and Inspiration

    Sponsored by Juvia’s Place, the textured green confessional booth, adorned with the brand’s golden moniker, became a central attraction. It invited attendees, including the event’s cover stars Danessa Myricks, Janell Stephens, and Ashunta Sheriff, to step inside and share their personal beauty secrets and insights in response to thoughtful prompts.

    This interactive activation provided a unique space for guests to connect and share their perspectives on beauty, self-love, and empowerment. It was a testament to Juvia’s Place’s commitment to celebrating beauty in all its forms.

    Cover Stars Share Their Beauty Philosophies

    Our “Women To Know” cover stars shared inspiring thoughts within the booth. Danessa Myricks, a celebrated beauty entrepreneur, reflected, “I certainly feel the most beautiful when I’m in service of someone else. I think it’s no better feeling when you can add value to someone’s life, make them feel good about themselves, celebrate someone.”

    Celebrity PR representative Syreta Oglesby offered her take on getting ready: “You have to always remember you are the main character in your own life. It’s your ascending and it’s also your attitude when you wake up in the morning. Make sure you settle in for the day so you have an amazing day because it also radiates from the inside out.” These sentiments beautifully captured the essence of inner and outer beauty celebrated at the event.

    Celebrating Black Women’s Excellence

    The “Women To Know” breakfast was more than just an event; it was a powerful gathering honoring the contributions and influence of Black women in various industries. The Juvia’s Place Beauty Booth added a fun, engaging element that allowed attendees to express themselves and connect on a deeper level.

    The successful activation, produced by @iamrenaebluitt and featuring a booth by @clicknitphotobooth, underscored the importance of creating spaces where Black women can be celebrated, share their stories, and inspire one another. It was a true embodiment of Black women’s excellence.

    What are your go-to beauty secrets? Share them in the comments below!

  • Chichi Eburu: Juvia’s Place Founder on Melanin Beauty

    In the vibrant world of beauty, where inclusivity is finally taking center stage, Chichi Eburu stands out as a true pioneer. As the CEO and founder of Juvia’s Place, she’s not just creating makeup; she’s crafting a legacy rooted in celebrating melanin and empowering Black women. Eburu reflects on winning a Melanin Beauty Award, sharing the profound significance of her brand’s mission and the beauty practices she holds sacred.

    From Humble Beginnings to a Beauty Empire

    Eburu’s journey began in 2016 with a modest $2,000 and a powerful dream. From a small two-bedroom apartment shared with her children, Juwa and Olivia (who inspired the brand’s name, Juvia), she laid the groundwork for what would become a multi-million dollar makeup empire. She credits her family and community as her living “moodboard,” drawing inspiration from their love for “rich, bold, unapologetic colors like deep reds, warm browns, and golds that sparkle.”

    Juvia’s Place entered the beauty industry, estimated at $450 billion globally, as a trailblazer for makeup inclusivity for darker skin tones. Eburu recognized the need for products that truly represented and enhanced melanin-rich complexions long before many other brands. Her own frustration with makeup that muted her skin or left a greyish cast fueled her commitment to creating shades that celebrate warm undertones.

    A ‘Skin-First’ Mission

    Eburu’s devotion to melanin continues with Juvia’s Place’s “skin-first” company mission. The brand prioritizes “high-performance formulas that nourish as deeply as they enhance,” addressing the gap where many complexion and color products compromise on care, especially for textured, acne-prone, sensitive, or melanin-rich skin. This commitment ensures that every shade of brown beauty feels seen, beautiful, and cared for.

    Sacred Beauty Practices and Family Influence

    Eburu describes her current phase as one of “focus and fast pace,” juggling product development for 2026 launches and holiday season demands. Yet, amidst the whirlwind, her self-care has become “quieter and more intentional” – moments of stillness, fresh air, prayer, and hydration. These simple acts help her reconnect with herself.

    Her beauty practices are deeply sacred, starting with her hair. She finds ancestral connection in braids, seeing them as storytellers holding memory, culture, and personal journeys. Her skincare ritual is simple yet intentional: cleansing, exfoliating, and sealing with African butters—a grounding reminder to nurture herself. Makeup, for her, is adornment, a way to explore and celebrate her features, femininity, and mood.

    My hair and my braids don’t just style me… they tell a story. They hold memory, culture, and the most personal parts of my journey as a Black woman. — Chichi Eburu

    The women in her family, particularly her mother and aunties, profoundly shaped her ideals of beauty. They taught her that beauty is more than appearance; it’s about “how confidently you show up” and the “authentic version of self.” This philosophy is woven into the fabric of Juvia’s Place.

    Honoring Melanin and Embracing the Future

    Eburu honors her melanin with “dignity and pride,” celebrating it loudly and unapologetically. She sees her skin as a “safe haven” and adorns it in colors that make it pop, caring for it through thoughtful routines. She believes her melanin allows her to break boundaries and embody confidence. “What don’t I love?” she asks about being a Black woman with beautiful brown skin. “I love the depth of being a Black woman, the way our beautiful brown skin holds stories, culture, and impact.”

    Looking ahead, Eburu is excited about expansion and new product innovation, exploring new categories to meet the Juvia’s Place consumer. She emphasizes the importance of balancing bold artistry with integrity, especially as AI influences the beauty industry. “The future of beauty is skin-first and ingredient safe,” she asserts. “We’re moving toward a space where consumers demand truth, transparency, and representation that reflects real people.”

    What does honoring your melanin mean to you? Share your thoughts and favorite Juvia’s Place products in the comments below!