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Tag: influencer baddies

  • It-Girls Rule the Waves on Virgin Voyages Cruise

    Get ready to double-tap! The seas were absolutely *slayed* recently as Virgin Voyages teamed up with TikTok for their massive Creator Cruise. Imagine a thousand of the internet’s most influential personalities all on one ship, creating content and living their best lives – sounds like a dream, right?

    All Aboard the Scarlet Lady!

    This wasn’t just any cruise; it was the largest Creator Voyage to date! Hosted on the stunning Scarlet Lady, the 3-night journey sailed from Miami to the beautiful shores of Bimini, Bahamas. With major brand powerhouses like Fabletics, Moët Hennessy, and Don Julio 1942 on board, guests were treated to an experience designed for ultimate discovery and shareable moments.

    This epic collaboration between the ‘world’s No. 1 kid-free cruise line’ and TikTok marked a significant moment for both brands, sparking major trends across social media. It was truly a defining chapter for influencer marketing at sea!

    Why Creators Rule the Marketing World

    Nathan Rosenberg, CMO at Virgin Voyages, highlighted the power of creators, stating, “Creators are some of the most trusted media channels on the planet right now because they care about their audiences.” He explained that their partnership with TikTok stemmed from a shared belief in helping people discover new adventures – Virgin Voyages does it at sea, and TikTok does it on their platform.

    The strategy behind this massive event was spearheaded by Elayane Merriwether, Head of Brand & Social for Virgin Voyages. Her inclusive and iconic approach created a massive win for influencer-focused marketing, proving that when you put a thousand creators in an exciting environment, magic happens.

    Experiences Designed for Sharing

    The cruise was meticulously planned with curated tracks focusing on travel, dining, entertainment, wellness, and music. From sunrise yoga sessions on deck to incredible dining experiences, every moment was crafted to be lived first and shared second. The grand finale? A high-energy beach bash at Virgin Voyages’ Beach Club in Bimini, featuring their signature ‘Float On’ celebration.

    This Creator Cruise truly reinforced Virgin Voyages’ commitment to creating experiences that resonate with how people want to feel – through dynamic design, vibrant culture, and genuine human connection. It’s no wonder so many attendees brought their ‘main character energy’ to this legendary event!

    Did this epic cruise inspire you to book your own Virgin Voyages adventure? Let us know in the comments below, and tell us which viral creator you’d love to sail with!

  • Sundresses & Seersuckers 2026: A Gallery of Style

    Atlanta knows how to throw a party, and following the buzz of 404 Day, the city continued its winning streak with the spectacular Sundresses & Seersuckers 2026 event! This springtime affair wasn’t just about elegant garden party attire; it was a four-day experience dedicated to community, connection, culture, and philanthropy.

    A Weekend of Elevated Style and Giving Back

    Thousands of fabulous ladies and gentlemen turned out for Sundresses & Seersuckers, showcasing their best elevated spring fashion. Hosted by the Delta Mu Mu Chapter of Omega Psi Phi Fraternity, Inc., the event has grown from a single-day gathering into a comprehensive four-day experience. Its core mission is to support Commitment to Excellence 501(c)(3), an organization that has generously awarded over $700,000 in scholarships to young Black men since 2009.

    The weekend kicked off with a “19th Hole” golf social, followed by a high-energy “Prequel” event on Friday featuring multiple music rooms catering to diverse vibes. Standout moments also included a morning wellness bootcamp and an insightful fireside chat with civil rights attorney Ben Crump, discussing his book “Worse Than A Lie” alongside political powerhouse Jasmine Crockett.

    Community Over Celebrity

    The flagship experience of Sundresses & Seersuckers culminated the weekend, offering stylish attendees exclusive lounges, VIP sections, and hip-moving music. A vibrant showcase of Black-owned beverage brands added to the festive atmosphere. Notably, the event intentionally centers its focus on the attendees and the impact it makes, rather than relying on a celebrity headliner.

    “This event is about the people… It’s about Sundresses & Seersuckers, the patrons and our sponsors, and most importantly, those that we’re able to impact.” — Larry Rasberry, S&S Co-Chair

    This philosophy underscores the event’s commitment to fostering genuine connection and supporting a worthy cause. It’s a celebration of community spirit, stylish expression, and the power of collective giving.

    A Gallery of Springtime Stunners

    The event was a visual feast, with attendees serving elevated exquisiteness in their springtime best. From flowing sundresses to sharp seersucker suits, the fashion was impeccable. It was a true showcase of vibrant style and confident flair.

    • A four-day philanthropic event in Atlanta.
    • Focuses on community, culture, and elevated spring fashion.
    • Supports scholarships for young Black men through Commitment to Excellence.
    • Features various events including golf, music, wellness, and a fireside chat.
    • Prioritizes patrons, sponsors, and impact over celebrity headliners.

    Sundresses & Seersuckers 2026 proved to be more than just a fashion event; it was a powerful demonstration of how style, community, and philanthropy can come together to create a meaningful and memorable experience. We can’t wait to see what next year brings!

    Were you at Sundresses & Seersuckers 2026? Share your experience and favorite looks in the comments below! If not, will you be planning to attend next year?