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Tag: Howard Homecoming

  • Diageo’s Dr. Robinson on ‘Show Your HBCU Spirit’ Campaign

    Homecoming season just got a major upgrade thanks to Diageo’s ‘Show Your HBCU Spirit’ initiative, spearheaded by Dr. Danielle Robinson, Head of Community Engagement and Partnerships. This campaign is more than just a celebration; it’s a deep commitment to nurturing HBCU culture, building community, and empowering future leaders.

    Rooted in Authenticity and Impact

    Dr. Robinson explained that the initiative began in 2021 with a significant $12.7 million donation to 28 HBCUs. The goal was to maintain ongoing engagement with these institutions and their alumni, particularly around key moments like Homecomings and anniversaries. “It was really when I started to engage and understand the neglect of the HBCU community from a Governmental perspective as well as a corporate perspective, that I thought this was a way for us to engage and make a difference,” Robinson shared.

    The ‘Show Your HBCU Spirit’ initiative encompasses a range of impactful programs. It celebrates HBCU culture, powers Homecoming and Classic activations, provides crucial scholarships for aspiring leaders, and fosters essential skills through programs like ‘Learning Skills For Life.’

    Empowering Communities Through ‘Learning Skills For Life’

    One of Diageo’s flagship global programs, ‘Learning Skills For Life,’ is led in North America by Dr. Robinson. This program focuses on training individuals in underemployed communities in bartending, hospitality, and entrepreneurship. Operating in 10 cities with free in-person and online classes, it equips participants with the skills to become bar backs or full-fledged bartenders within weeks.

    The success of this program is remarkable, with 8,000 graduates in North America and 280,000 globally. Partnering with major companies like Carnival Cruise Lines and Marriott Hilton, Diageo’s students are finding opportunities everywhere, with some even appearing on shows like ‘Bar Rescue.’ This initiative truly demonstrates a commitment to tangible community empowerment.

    Celebrating Legacy and Community at Iconic Events

    Diageo has been a visible presence at major HBCU Homecomings, including SpelHouse, North Carolina A&T’s ‘GHOE,’ and Howard University’s Off The Yard Festival. For the legendary Bayou Classic between Grambling State and Southern University, Diageo, as the official spirits partner, continues to spotlight inclusivity, community impact, and legacy through alumni stories and student engagement.

    Dr. Robinson highlighted the vibrant atmosphere of New Orleans during the Bayou Classic, noting the massive crowds and celebratory spirit. However, she stressed that alongside promoting enjoyment of Diageo’s extensive portfolio of over 200 brands, safety and responsible consumption are paramount. Programs like ‘Cheers To Choice’ (offering low, mid, and no-alcohol options) and ‘Take a Minute, Make a Plan’ (addressing safe transportation) underscore Diageo’s dedication to responsible practices.

    What are your favorite HBCU Homecoming traditions? How important are corporate initiatives like Diageo’s ‘Show Your HBCU Spirit’ to these communities? Share your thoughts in the comments below!

  • Howard University Homecoming Marred by Shooting

    Tragically, Howard University’s highly anticipated homecoming weekend was marred by a shooting incident that left five people injured. The event, typically a joyous celebration for students, alumni, and the community, was disrupted on Friday, October 24th, when gunfire erupted near the campus.

    Victims and Injuries

    Police responded to the scene around 8:20 p.m. and discovered five individuals suffering from gunshot wounds. The victims included three men, one woman, and a teenage boy. Fortunately, all five were taken to local hospitals with injuries that were not considered life-threatening. Importantly, authorities confirmed that none of the victims were students at Howard University itself.

    However, one of the individuals shot was identified as a student from Morgan State University, another prominent Historically Black College and University (HBCU). This connection highlights the broader impact of such violence on the HBCU community, especially as Howard and Morgan State were scheduled to face off in their 101st homecoming football game the following day.

    Investigation and Arrests

    In a swift response, law enforcement was able to make arrests in connection with the shooting. While details about the suspects and the motive remain scarce, police confirmed that three weapons were recovered from the scene. Authorities are actively reviewing surveillance footage from the area to piece together the events that led to the incident.

    Whether they’re young people or adults with guns, we need folks to put these guns down in our city. — Police Chief Pamela Smith

    During a press conference, Police Chief Pamela Smith expressed frustration, stating, “We’re not going to tolerate individuals coming into our cities with firearms and don’t think for one second that we’re not going to look for you and search for you and find you. And when we do, we will hold you accountable.” She also assured attendees and students that the police force would be working to ensure their safety during the remaining homecoming activities.

    A Shadow Over Homecoming

    The shooting cast a somber shadow over what should have been a weekend of celebration and community bonding. Howard University’s homecoming is a significant event, drawing thousands of visitors and alumni. The incident serves as a stark reminder of the ongoing challenges with gun violence in urban areas, even during festive occasions.

    This event also follows a pattern of violence impacting HBCU homecomings, as noted by related content mentioning similar incidents at Mississippi HBCUs. The focus now shifts to ensuring the safety of all participants and holding those responsible accountable, while the university community grapples with this unfortunate event.

    What are your thoughts on the impact of gun violence on community events like homecoming? Share your perspective in the comments below.