The exclusive event, Augusta After Dark, made its highly anticipated return for its second year on April 8th in Augusta, Georgia. Held during the prestigious Masters Week, the gathering brought together a dazzling array of celebrities, athletes, business leaders, and DraftKings’ most loyal customers for an unforgettable evening.
A Star-Studded Guest List
This year’s event boasted an impressive lineup, including sports icons Shaquille O’Neal, Ray Lewis, and J.R. Smith, alongside comedian Kevin Hart. Prominent figures from sports media, entertainment, and the business world also joined the festivities, creating a unique atmosphere of mingling and networking.
Shawn Henley, chief customer officer at DraftKings, expressed his excitement for the event’s second year. “After an unforgettable debut last year, we’re excited to bring Augusta After Dark back for a second year with Sports Illustrated,” Henley stated. “This event is designed to celebrate our loyal customers with a premium experience that matches the scale of the week in Augusta.”
Kevin Hart’s Memorable Caddie Debut
One of the standout moments of the evening came from Kevin Hart, who hilariously took on the role of caddie for golfer Bryson DeChambeau during Augusta’s traditional Par 3 Contest. This event, held annually before the Masters tournament officially begins, saw Hart fully embracing his temporary role.
Hart, who admitted he’s only recently taken up golf, insisted he was taking his caddie duties very seriously. “To be the best caddy that’s ever caddied,” he told reporters, emphasizing that his superstar persona was set aside for the day. “Today, I am Bryson’s caddy, OK?” His enthusiasm for the sport and the experience was palpable.
A Premium Experience for Loyal Customers
Presented by Venmo and DraftKings, Augusta After Dark offered an exclusive experience for the company’s most valued customers. The event successfully blended the excitement of Masters Week with the allure of celebrity appearances, creating a unique and memorable occasion.
What did you think of Kevin Hart’s caddie performance? Would you have loved to attend Augusta After Dark? Share your thoughts in the comments below!