Cardi B is pulling out all the stops to promote her upcoming album, ‘Am I The Drama?,’ and her latest event in New York City certainly made a statement. The Bronx superstar hosted a massive pop-up at Cloud Deli in Washington Heights, but the sheer volume of fans who showed up has led Cardi to playfully call out her label, Atlantic Records, for not anticipating the huge turnout.
A ‘Bodega Baddie’ Spectacle
The pop-up event, designed to celebrate her highly anticipated album, was a huge success, drawing an overwhelming number of fans. During a livestream from the event, Cardi B was heard remarking, ‘There’s so many people outside.’ She added, ‘I’ll never let Atlantic organize some s**t like that. They underestimated it.’
Given that Washington Heights is like Cardi’s ‘second hood,’ where she spent a lot of time growing up, the turnout clearly meant a lot to her. She expressed her gratitude to her fans on social media, acknowledging the logistical challenges but emphasizing the deep personal significance of seeing so many people come out for her in her old stomping grounds.
More Album Promotions and Surprises
This pop-up is just one of several creative ways Cardi B is promoting ‘Am I The Drama?’. She’s also set up street shops and even sold the album on the New York City subway, showing her dedication to connecting with fans in unique ways. The album is set to drop next week, on Friday, September 19.
Adding to the excitement, streamer Fanum was a guest at the pop-up, and he and Cardi announced plans for an upcoming joint stream, promising more surprises and some culinary fun. Even her former partner, Offset, is reportedly rooting for her album’s success, despite their contentious divorce.
What do you think of Cardi B’s album promotion strategies? Are you excited for ‘Am I The Drama?’ Let us know in the comments!