In the vibrant world of beauty, innovation is key. But what happens when a groundbreaking technique, popularized by a Black artist, is allegedly copied and trademarked by a major brand? That’s the controversy currently surrounding makeup artist Ngozi Edeme, known online as Painted By Esther, and Patrick Ta Beauty.
The ‘Melted Blush’ Controversy
Ngozi Edeme gained significant traction last year for her signature ‘Melted Blush’ technique, which creates a flawless, vibrant blush finish on deep skin tones. Her artistry has graced the faces of stars like Tyla, Saweetie, and Kelly Rowland, and she’s even toured with music icons like Monica and Brandy. Her unique approach, particularly her use of the powder puff for a specific transition blush effect and her distinctive phrase ‘back of your palm,’ has become synonymous with her brand.
However, fans were stunned when Patrick Ta Beauty launched its ‘Transitional Blush’ collection, featuring a lineup seemingly designed to replicate Edeme’s signature look. Reports suggest the brand even attempted to trademark the very phrase that defines the technique. Edeme expressed her apprehension about speaking out, fearing the ‘angry Black woman’ trope, but ultimately decided to address the situation.
A Pattern of Concern?
This isn’t the first time Patrick Ta Beauty has faced scrutiny regarding Black creators. In late 2024, influencer Avonna Sunshine accused the brand of failing to compensate Black creators for marketing work, leading to public apologies and a review of their payment processes. This history has fueled concerns that the current situation with Edeme might be part of a larger pattern.
Edeme noted that her interactions with Patrick Ta have been ‘weird,’ detailing unsettling encounters. The timing of Ta’s promotional content mirroring her specific techniques and even linguistic quirks, like using ‘back of your palm,’ has raised eyebrows.
Industry Reactions and Calls for Recognition
While Patrick Ta eventually acknowledged Edeme, stating, ‘I do not own this look,’ and tagging her, the situation highlights a persistent issue: Black creatives often struggle for due recognition and fair treatment in industries like beauty. Edeme, while humble and acknowledging industry pioneers, has undeniably made her technique a staple, particularly for Black women.
Beauty influencer Jackie Aina weighed in on the controversy, noting her indifference to Ta’s liquid blush but expressing reservations about the duo. When pressed by followers to comment on the Edeme situation, Aina stated she wouldn’t insert herself but affirmed that consumers have the right to choose whether or not to support the brand.
Even in 2025, we’re seeing our creativity and ideas being ‘reinvented’ or straight-up stolen, but we aren’t stopping. — Ngozi Edeme (Painted By Esther)
Edeme remains committed to her craft and celebrating Black culture within the beauty space, declaring, ‘I live and breathe this craft every single day—and I’m not going anywhere.’ The advocacy from fans underscores a growing demand for accountability and respect for Black artists’ contributions.
What are your thoughts on this controversy? Do you believe Patrick Ta Beauty adequately credited Ngozi Edeme? Share your opinions in the comments below!
