Get ready, soccer fans! The FIFA World Cup 2026 is gearing up to be more than just a global sporting event; it’s turning into a massive celebration of culture, and hip-hop is taking center stage. None other than the iconic 50 Cent is locked in to perform at special fan events, adding some serious star power to the festivities across North America.
SI Beyond The Pitch: A Star-Studded Lineup
Sports Illustrated is bringing the heat with their “SI Beyond The Pitch” events, designed to amplify the excitement surrounding the World Cup. These events will feature some of hip-hop’s biggest names performing in various hosting cities across Canada, the USA, and Mexico. It’s a perfect blend of sports and entertainment, designed to match the global hype of the tournament.
According to Billboard, 50 Cent will be returning to his roots, performing in New York City at Cipriani Wall Street on July 18th, alongside DJ Diplo. But he’s not the only big name on the bill. Nelly is set to kick off the series on June 12th at the Hollywood Palladium, with a special guest still to be announced. Plus, expect performances from Gordo in Dallas and The Chainsmokers in Miami.
Hip-Hop’s Role in the Opening Ceremony and Beyond
The musical celebration doesn’t stop at these fan events. Hip-hop will also be a major part of the opening ceremony in Los Angeles on June 12th, with Future confirmed to perform. The buzz is also building around rumors of Drake potentially headlining the halftime show during the World Cup final. While nothing is confirmed yet, it would certainly be a monumental moment for both sports and music culture.
A Fusion of Sports and Culture
Matt Goldstein, EVP of Authentic Live, highlighted the significance of these events, stating, “SI has firmly established itself as the place to be on sports’ biggest weekends.” He added that the guest list, featuring everyone from Travis Kelce and Justin Bieber to rising athletes and cultural icons, truly represents a “who’s who of sports and culture.”
This collaboration between Sports Illustrated, Medium Rare, and Authentic Live promises to create unforgettable experiences for fans, merging the thrill of the World Cup with the vibrant energy of the music scene. It’s a testament to how deeply intertwined sports and popular culture have become.
Are you excited about 50 Cent and other artists performing during the FIFA World Cup 2026? Which performance are you looking forward to the most? Share your thoughts in the comments!