After a significant tenure at RCA Records, veteran music executive Mark Pitts is stepping down as President to launch his own multimedia management company, Cofvnders. This new venture is already making waves, with the exciting announcement that it will be producing Usher and Chris Brown’s highly anticipated “The R&B Tour.”
A New Chapter in Music Management
Pitts, who has spent over 30 years in the music industry, announced his transition on April 14. He will maintain a consulting role with RCA Records and Sony Music, continuing to support artists he has helped develop throughout his career. This move allows him to leverage his extensive experience and connections in a new capacity.
His new company, Cofvnders, will be based in both New York and Los Angeles. Beyond producing “The R&B Tour,” Pitts plans to utilize his global reach and expertise to foster international music collaborations. He has already partnered with attorney and entrepreneur Tamayu Takayama to launch the Tokyo Sound Continuum, an initiative connecting U.S. producers with Japanese creatives, aiming to elevate Japanese talent worldwide.
A Legacy of Shaping Careers
Pitts expressed pride in his accomplishments at RCA, stating, “I’m proud of everything we built at RCA. I feel blessed to have played a part in shaping some of the most important careers in music, but even more importantly, in leading and helping guide the lives of young women and men. That’s legacy.” His career began under Sean “Diddy” Combs at Bad Boy Records, where he co-managed The Notorious B.I.G. and Faith Evans. He later co-founded ByStorm Entertainment, signing artists like J. Cole and Miguel.
His experience also includes significant roles at Jive Records, where he signed Chris Brown and managed J. Cole, and Arista Records, contributing to Usher’s diamond-certified album “Confessions.” Following the Jive-RCA merger, he rose to President of Urban Music at RCA, eventually becoming president under CEO Peter Edge. During his time at RCA, he also played a role in developing artists like Latto.
Energized for the Future
After more than 25 years in the industry, Pitts feels more energized than ever about his new venture. “After more than 25 years in this business, to still feel this level of excitement is a blessing in itself,” he shared. His decades-long relationships, particularly with Usher and Chris Brown, are now being leveraged to produce what is anticipated to be a landmark R&B tour.
Mark Pitts’s move to launch Cofvnders signifies a new era for the seasoned executive, poised to make a significant impact on the global music landscape through management, production, and international collaboration.
What are your thoughts on Mark Pitts’s new venture, Cofvnders? Are you excited for “The R&B Tour” featuring Usher and Chris Brown? Let us know in the comments below!