It looks like the fallout from the highly publicized Drake and Kendrick Lamar feud might be extending beyond the music charts and into the business side of things. Reports suggest that Drake has parted ways with his longtime booking agent, Brent Smith, who also happens to represent his rival, Kendrick Lamar. This move has fans and industry insiders buzzing about the potential implications.
A Decade-Long Partnership Ends
For over ten years, Drake relied on Brent Smith for his live performance bookings, starting when Smith was at WME and continuing after he moved to Wasserman Music in 2020. Smith, now an executive vice president and managing executive at Wasserman, has been a key figure in shaping Drake’s touring career. The split was reportedly low-profile, aiming to avoid significant media attention.
According to Billboard, sources indicate that Drake and Smith haven’t worked together for most, if not all, of 2025. The publication’s sources allege that the rap titans’ intense beef played a role in this breakdown. It’s a fascinating development, considering how deeply intertwined the business and creative aspects of the music industry can be.
New Representation and Future Tours
The latest buzz, via HITS Daily Double, is that Drake has now partnered with Creative Artists Agency (CAA) for his live representation. Insiders suggest that CAA’s Alex Mebed and Daryl Eaton will be handling his bookings moving forward. This shift comes at an interesting time, especially with rumors circulating about a potential massive 2026 tour with Live Nation.
Meanwhile, Kendrick Lamar has been making waves of his own, recently breaking records with his ‘Grand National’ tour alongside SZA, which has become the highest-grossing hip-hop tour ever, reportedly bringing in over $332 million. It’s also been noted that insiders claim K.Dot was reportedly comfortable sharing a booking agent with Drake, adding another layer to their complex relationship.
Beyond the Music
This business move raises questions about whether the feud will continue to manifest in unexpected ways. With Drake’s new album ‘ICEMAN’ presumably on the horizon, fans are eager to see how this new chapter in his career unfolds, both musically and professionally. The intersection of personal rivalries and professional dealings in the music industry continues to be a compelling narrative.
What do you think about Drake changing agents during his feud with Kendrick Lamar? Does this business move surprise you? Let us know in the comments!