Imagine being told that to succeed as an actress, you should stay away from social media. That’s exactly the advice Tabitha Brown received early in her career. Thankfully, she chose a different path, one that leaned into her authentic self and ultimately changed her life forever. Today, she’s a beloved actress, social media sensation, and successful entrepreneur.
From Uber Driver to Viral Sensation
Just over a decade ago, Tabitha Brown was driving for Uber to make ends meet while pursuing her acting dreams. Her big break didn’t come from a traditional audition, but from a simple, heartfelt review of a vegan BLT sandwich from Whole Foods. This authentic moment, shared from her phone, captured the attention of many and led to her becoming a Whole Foods ambassador.
As she continued to share her personality and vegan recipes with a positive outlook, especially during the challenging times of COVID-19, her social media presence exploded. Her daughter introduced her to TikTok, and Brown decided to embrace it, a decision that would redefine her career trajectory.
Defying Conventional Wisdom
Brown revealed in a past interview with AFROTECH™ that her agent at the time advised against posting videos for YouTube or Instagram. The advice was to focus solely on traditional acting avenues like stand-up and television shows. Feeling stuck, Brown turned to prayer and then listened to her daughter’s suggestion to try TikTok.
This pivot proved to be a game-changer. Today, Brown boasts 9.6 million followers across TikTok and Instagram alone. She’s authored books, become a sought-after content creator, and secured an impressive 56 deals in just two years, including a retail partnership with Target.
Building an Empire
Her entrepreneurial spirit didn’t stop there. In 2021, she co-founded Donna’s Recipe, a clean vegan hair care brand that is now available at Ulta Beauty. In 2025, she expanded further by launching a fragrance brand with her husband, Chance. She also holds the role of Chief Financial Officer at Clover, an organization dedicated to empowering small businesses.
Reflecting on the advice she received, Brown shared, “Stay off social media. I chose to lean in, and it changed my life.” Her journey is a powerful testament to the impact of authenticity and embracing new platforms, even when they go against traditional industry norms.
Inspiring Future Entrepreneurs at AFROTECH™
Brown is set to share her insights at the upcoming AFROTECH™ Conference in Houston, TX, from October 27-31. She’ll be participating in the panel session, “Culturapreneurs: How FinTech is Fueling the Next Generation.” This event is a fantastic opportunity for aspiring entrepreneurs, especially Black women in tech and business, to gain inspiration and knowledge.
What do you think about Tabitha Brown’s journey? Have you ever defied conventional advice to pursue your dreams? Share your stories in the comments below!