Brandon Blackwood, the New York-based designer behind some of fashion’s most coveted bags and shoes, is celebrating a major milestone: ten years of his eponymous brand. From his early days as a buyer to creating custom designs for Beyoncé and launching the viral “End Systemic Racism” tote, Blackwood’s journey is a testament to passion, perseverance, and a commitment to accessible luxury.
From Neuroscience to Fashion: An Unconventional Path
Blackwood didn’t initially set out to be a designer. After studying neuroscience at Bard College, he pivoted to fashion, working as a buyer at Crossroads Trading. It was during this time, in 2015, that he created a backpack for himself. The positive reception and frequent inquiries about the bag inspired him to start making and selling them, eventually leading to the launch of his brand via Squarespace. Early on, he would ship orders during his lunch breaks or after work, bootstrapping the venture with limited resources.
His persistence in reaching out to editors and stylists, though often met with silence, eventually yielded results, including a shoutout in ESSENCE. By 2016, he left his job to focus on the brand full-time, further expanding its reach through collaborations with luxury subscription boxes like Luxor, which introduced his custom designs to a wider audience.
The ‘End Systemic Racism’ Tote: A Blessing and a Curse
The brand experienced explosive growth in 2020 with the release of the “End Systemic Racism” (ESR) tote, created in response to the murder of George Floyd and the subsequent racial justice movement. A direct message to Kim Kardashian led to her quickly wearing the tote, resulting in an immediate surge of customers. Blackwood describes this period as both a “blessing and a curse,” as the immense popularity of the ESR tote overshadowed his broader body of work, leading to him being labeled an “activist designer.”
Fearful of being pigeonholed, Blackwood eventually stopped production of the bag, noting that a statement against systemic racism shouldn’t become a trend. He has since worked diligently to highlight the vastness of his brand, including his CFDA nomination, custom work for Beyoncé’s “Renaissance” tour, collaborations with the Jean-Michel Basquiat estate, a speaking engagement at the White House, and designing amenity kits for American Airlines.
Enduring Principles: Functionality, Affordability, and Community
Over the past decade, Brandon Blackwood pieces, from the classic Kendrick Trunk to sneaker heels, have been distinguished by their functionality and affordability. Blackwood emphasizes his desire to create a brand accessible to his community, stating, “I want to make a brand that my cousins can afford, my friends can afford, the actual people that supported me from day one, that I actually grew up with.” This commitment to keeping prices reasonable, even amidst growth, reflects his foundational values.
Reflecting on his journey, Blackwood shares valuable lessons learned from the challenges and successes, emphasizing that he has no regrets. He views the difficult moments as essential parts of his growth, making him more knowledgeable and well-rounded. His vision for the brand’s future extends beyond handbags to include furniture and real estate, demonstrating a continued drive for exploration and creation.
What’s your favorite Brandon Blackwood piece? Share your thoughts in the comments below!