Category: Sports Business News

  • Michael Jordan Joins NBA on NBC as Contributor

    Get ready, basketball fans! The greatest to ever do it is making a comeback to your screens, but not in the way you might expect. Michael Jordan, a name synonymous with NBA greatness, is set to debut as a special contributor for ‘NBA on NBC.’ This marks a significant moment, as NBC Sports is broadcasting NBA games once again after a long hiatus.

    A Return to NBC’s Basketball Coverage

    Jordan’s involvement is particularly poignant given his history with NBC’s NBA coverage. His iconic championship runs with the Chicago Bulls, securing six titles in eight seasons, perfectly coincided with the network’s broadcast of the league. Now, as the NBA season tips off, Jordan is returning to the NBC family in a new capacity.

    When NBC Sports first announced Jordan’s role, details were scarce. Jordan himself expressed his excitement, stating, “I am so excited to see the NBA back on NBC. The NBA on NBC was a meaningful part of my career, and I’m excited about being a special contributor to the project.” His transition from player to media contributor is a new chapter, and fans are eager to see what insights he’ll bring.

    ‘MJ: Insights to Excellence’ Segment

    NBC Sports has released a teaser clip showing Jordan in a studio setting, engaged in what appears to be an in-depth discussion with NBC Sports’ Mike Tirico. While the clip had no sound, the visual alone generated buzz. The network has confirmed that Jordan’s first official appearance will be during halftime of the game between the Houston Rockets and the Oklahoma City Thunder on October 21st.

    His segment, aptly titled “MJ: Insights to Excellence,” is set to air throughout the NBA season. This new partnership comes as NBCUniversal and the NBA have inked an 11-year deal to broadcast regular-season and playoff games across various platforms, signaling a significant return for the league on NBC.

    Are you excited to see Michael Jordan back on your screen as an NBA on NBC contributor? What kind of insights do you expect from “MJ: Insights to Excellence”? Let us know in the comments!