Category: Social Media Algorithm Changes

Ever feel like your amazing Instagram posts aren’t getting the eyeballs they deserve? Well, buckle up, because Instagram is shaking things up, and it’s all about originality! The platform is rolling out some pretty significant updates to its recommendation engine, and accounts that heavily rely on reposting content are starting to see their reach shrink. It’s a clear signal: if you’re not creating it, you might not be seen.

The Big Shift: Originality Over Reposts

Instagram has made it official: they’re prioritizing content that’s genuinely yours. This means accounts that primarily repost content without adding their own unique spin or perspective will likely see their visibility drop. Think of it as Instagram rewarding the artists, the storytellers, and the innovators on the platform.

This isn’t entirely new; Instagram started hinting at this with changes to Reels back in 2024. Now, they’re extending this focus on originality to photos and carousel posts too. The message is loud and clear: Instagram wants to be a place where creators showcase their unique talents and perspectives, not just a hub for resharing what’s already out there.

What Exactly Counts as ‘Original’?

So, what does Instagram mean by ‘original content’? They define it as ‘work that you wholly created or reflects your unique perspective.’ This doesn’t mean you can never use existing material, but you need to transform it in a meaningful way. Instagram suggests adding unique text that provides extra context, incorporating creative graphics with new information, or even using their remix feature to put your own spin on it.

Navigating the New Algorithm

If your account has been built around reposting, don’t despair! There are still ways to adapt. Instagram suggests using Stories, the built-in repost feature, or setting up collaborative posts. These methods can help you share content without falling afoul of the new recommendation rules. However, if your account is flagged as ineligible for recommendations, you’ll need to make a significant shift.

To regain favor with the algorithm, Instagram indicates that most of the content you post within a 30-day period needs to be original. You also have the option to delete previously reposted content or appeal the platform’s decision if you believe it was made in error. It’s all about demonstrating a commitment to fresh, unique content moving forward.

• Focus on creating your own photos, videos, and graphics.
• Add unique captions and storytelling to shared content.
• Utilize Instagram’s remix and collaborative post features.
• Experiment with different content formats to see what resonates.