Remember the early 2000s? The era of flip phones, low-rise jeans, and unforgettable fast food? Well, Taco Bell is tapping into that sweet nostalgia with its brand-new Decades Y2K Menu! Get ready to relive your favorite food memories because five iconic, fan-favorite items are making a comeback, all priced at $3 or less.
A Taste of the 2000s
Taco Bell is seriously leaning into the Y2K vibe, bringing back a lineup that’s sure to make fans rejoice. The limited-edition menu includes the sweet and crispy Caramel Apple Empanada, the tangy Cool Ranch® Doritos® Locos Tacos, the hearty 7-Layer Burrito, the satisfying Double Decker Taco, and the cult-favorite Chili Cheese Burrito. It’s a delicious trip down memory lane!
But the nostalgia doesn’t stop at the food. Taco Bell is also dropping three limited-edition Y2K Merch Capsules, with weekly releases that include an Ed Hardy collaboration. Plus, they’re celebrating with a surprise throwback fan experience and introducing the ‘Crunchkin’ – an in-app digital pet companion that rewards fans for participating in challenges.
Meet Your New Digital Friend: The Crunchkin
The Crunchkin is Taco Bell’s first-ever digital pet, inspired by the restaurant’s iconic menu. This cute companion needs care and feeding, but with a unique Taco Bell twist! As you play and engage, your Crunchkin grows and evolves, especially when you make qualifying purchases from the Decades Y2K Menu. This unlocks exclusive in-app mini-games, bonus point challenges, and helps you earn Taco Bell Rewards.
Fully evolving your Crunchkin could even lead to entering a sweepstakes for a chance to win a limited-edition Taco Bell Y2K Merch Capsule, packed with exclusive Y2K-themed merchandise. It’s a whole digital experience wrapped around your favorite fast food!
Celebrating the Crunchwrap Supreme’s 20th Birthday
In addition to the Y2K menu revival, Taco Bell is also celebrating a major milestone: the 20th birthday of the beloved Crunchwrap Supreme! Fans can grab a special $9* Discovery Luxe Box featuring the Crunchwrap, a Cool Ranch® Doritos® Locos Taco, and more. The brand even threw a 20th birthday party complete with new menu item samples, Y2K-themed drinks, and a DJ set by Lil Jon himself.
The event drew influencers and food lovers, including social media star VanillaMace and Dom Roberts from the Upstairs Neighbors podcast, all celebrating the iconic menu item and the return of these nostalgic flavors.
Get Your Y2K Fix Today!
Starting today, September 9th, fans have the chance to snag some exclusive Y2K-inspired digital watches – only 500 are available, and the clock started ticking at 2 PM PT! Next Tuesday, 500 vintage-style Decades Y2K T-Shirts will also be up for grabs. Here’s the full rundown of the nationwide menu items:
- **Cool Ranch® Doritos® Locos Tacos ($2.49*):** The legendary sequel fans have petitioned for, featuring a Cool Ranch® shell filled with seasoned beef, lettuce, and cheddar cheese.
- **Double Decker Taco ($2.49*):** A comforting combination of a refried bean-filled soft tortilla wrapped around a crunchy taco shell, with seasoned beef, lettuce, and cheddar cheese.
- **7-Layer Burrito ($2.49*):** A vegetarian favorite with refried beans, seasoned rice, sour cream, guacamole, lettuce, tomatoes, and cheese wrapped in a flour tortilla.
- **Chili Cheese Burrito ($2.99*):** The passionately pursued cult classic, packed with hearty chili and cheddar cheese.
- **Caramel Apple Empanada ($2.99*):** A crispy golden crust filled with warm apple pieces and creamy caramel, back from the vault.
Which Y2K Taco Bell item are you most excited to try again? Let us know in the comments below!