Get ready, because North West is officially stepping into the music scene, and she’s doing it with a style that’s sure to turn heads! At just 12 years old, Kim Kardashian and Kanye West’s eldest daughter has dropped her debut EP, #N0rth4evr, and the accompanying music video is giving us serious “found footage” horror vibes.
A Spooky Debut: The #N0rth4evr Music Video
Forget sunshine and rainbows; North’s video for the title track plunges viewers into a foggy graveyard. Shot with a grainy, eerie aesthetic reminiscent of films like The Blair Witch Project, it features North wandering among angel sculptures and dancing in a decidedly dark setting.
What really amps up the visual impact are the stick-on faux facial piercings North is sporting – two beneath her eyes and one on her nose. This Goth Rock transformation, combined with the spooky backdrop, creates a powerful statement for her artistic arrival.
Addressing the ‘Nepo Baby’ Pressure
But it’s not just about the visuals. North’s lyrics in #N0rth4evr tackle the unique pressures of growing up in the spotlight as a famous ‘nepo baby.’ She sings about the constant scrutiny, stating, ‘I don’t listen, but they talk about me all day… I can’t even act my age, gotta call plays.’
The Dermal Piercing Drama Continues
This isn’t the first time North has courted controversy with her body art. Last August (2025), an 11-year-old North revealed a dermal finger piercing, which sparked significant backlash from fans concerned about the safety and appropriateness for a child. Kim Kardashian faced considerable criticism over the incident.
North, however, seemed unfazed. She even posted a TikTok clapback, seemingly addressing the critics with a lip-sync to a soundbite about staying composed. It’s clear she’s forging her own path, regardless of public opinion.
A Rebel in the Making?
While the facial piercings in the new video are temporary, they signal North’s evolving artistic identity. She’s establishing herself as the family’s ‘rebel,’ a creative visionary already making waves with a major record deal at such a young age.
Kim Kardashian, who is reportedly the primary guardian for North and her siblings Saint (10), Chicago (8), and Psalm (6), has remained silent on the graveyard video. However, sources indicate she is fully supportive of North’s creative expression, even if it raises eyebrows.
What do you think about North West’s new goth-inspired music video and her artistic direction? Is she too young for this aesthetic, or is she a budding genius? Let us know your thoughts in the comments!