Facing unemployment in 2024 was a tough hurdle, but for Armand Cheeks, it became a catalyst for his next big career move. This Brooklyn-born, Queens-raised professional, with a background in electrical engineering from Penn State, discovered the power of community and strategic networking through the AFROTECH™ Insider program.
Cheeks, now a digital marketing strategist with his own consulting business, credits his mother, a lifelong educator, for instilling a deep appreciation for learning and value. This foundation, combined with his entrepreneurial spirit, has guided his career path since graduating in 2016. He’s successfully served clients across seven states, with a particular focus on supporting Black-owned businesses and minority-led nonprofits.
Turning Unemployment into Opportunity
The period between March 2024 and early 2025 presented a significant challenge: unemployment. Instead of getting discouraged, Cheeks saw this as an opportunity to strategically position himself. He actively sought out conferences and events geared towards Black professionals, a move that eventually led him to AFROTECH™.
He learned about the AFROTECH™ Conference through word-of-mouth and decided to join as an AFROTECH™ Insider. This premier program offers more than just a conference ticket; it provides exclusive access to industry leaders, decision-makers, curated talks, and a vibrant community. Cheeks recognized the long-term value of this community aspect for both his professional growth and his business ventures.
The Insider Advantage: Skills and Connections
The decision to become an AFROTECH™ Insider proved invaluable. Cheeks participated in workshops focused on resume building and personal branding, honing essential skills. Through the conference itself, he connected with the WriteSea team and discovered their AI tool, JobSearchGenius.Ai, which provided crucial mock interview practice and boosted his confidence.
Beyond skill development, the program granted him access to LinkedIn Premium and, most importantly, a network of professionals. Cheeks highlighted that he didn’t have many personal contacts who could guide him in his job search. The AFROTECH™ Insider community provided that vital resource, connecting him with the right people who ultimately helped him secure his new role.
Landing the Dream Role
Thanks to the empowerment and connections gained through AFROTECH™, Armand Cheeks has successfully landed a position as a Customer Account Manager at Comcast. He emphasizes that the confidence he developed, particularly within the Insider community, was instrumental during the interview process.
I didn’t necessarily have anyone in my network that could be a resource to me when I needed to find the next thing, the next role, the next opportunity. So just being part of the AFROTECH™ Insider community is really what helped me gain access to the types of professionals that ultimately allowed me to find the role that I’m at now. — Armand Cheeks
Cheeks’ journey is a powerful testament to the impact of community and strategic professional development. He believes that by seeking out supportive networks, individuals can not only advance their own careers but also contribute more significantly to their local communities.
Are you looking to make your next career move or find a supportive professional community? Sign up for the AFROTECH™ Insider Program today and discover your path forward!