Category: Black Business Entreprene

Get ready for some serious skincare inspiration! Thirteen-year-old Coco Granderson has launched her very own skincare line, aptly named ‘Yes Day,’ specifically designed for young faces. What makes this even more exciting? She’s partnered with a renowned chemist who helped build Hailey Bieber’s popular brand, Rhode.

A Teen’s Vision, Expertly Crafted

Coco, who self-funded her venture, brought in cosmetic chemist Ron Robinson, known for his work with Rhode. Robinson, who now holds an equity stake and is a co-owner, saw the passion and potential in Coco’s mission to create skincare tailored for teens. “I wanted to help these young consumers build a healthy routine around maintaining their barrier, hydrating, protecting their skin, and giving them that glow,” Robinson shared.

The ‘Yes Day’ line features products like Float Foam Cleanser, Whip Dream Moisturizer, and Lip Sweetie Lip Mask. The packaging is bright and appealing, designed to resonate with young girls, while the formulas incorporate beneficial ingredients like probiotics, centella asiatica, and antioxidants.

Filling a Gap in the Market

Coco’s inspiration for ‘Yes Day’ came from a simple observation: many existing skincare brands weren’t truly catering to her age group. “I was like, ‘No one’s making skin care for kids, and if they are, it doesn’t tick the box, because either it’s not cute or it doesn’t actually help,’” Coco explained. She wanted to create products that were both effective and appealing to her peers.

With an affordable price range of $15 to $26, and a ‘Sleepover Set’ for $72, ‘Yes Day’ aims to make quality skincare accessible. Coco’s vision extends beyond just products; she hopes to foster confidence and community among teen girls, promoting skincare as a form of self-care. “Skincare is my self-care,” she states on the brand’s website. “YES DAY is for me, my friends and people like us who want to live their boldest, baddest lives. Full of positivity, free of worries.”